Product Marketing Strategist

Responsibilities

• Drive GTM strategy development for key GTMs within defined scope, timelines, and business objectives
• Ensure GTM alignment with enterprise business objectives and customer needs
• Apply market research, competitive intelligence, and data insights to represent the voice of the customer within GTM strategy
• Partner with Product, Marketing, and Sales teams to develop positioning, messaging, value propositions, and proof points that resonate with B2B/B2C audiences and differentiates Blue Shield of California’s products in the marketplace
• Drive GTM strategy and execution across teams to maximize target audience reach and engagement, delivering on-time and on-budget (deliverables like product positioning/messaging and GTM strategy, orchestrated delivery of GTM deliverables)
• Manage stakeholders through strong communication, reliability, and follow‑through within assigned initiatives
• Influence decision-making through strategic recommendations, effective communication, and data-driven insights.
• Create and deliver presentations and materials for internal audiences, with guidance from the Senior Manager
• Track and report on defined KPIs and performance metrics to assess GTM effectiveness and identify optimization opportunities
• Escalate risks, tradeoffs, or ambiguity when direction or authority is unclear

Requirements

• Bachelor’s degree or equivalent experience
• 7+ years of prior relevant experience in product marketing, marketing, product strategy
• Demonstrated success with developing and executing product launches that deliver measurable business impact
• Experience creating positioning, messaging and value propositions
• Strategic thinker with strong analytical, organizational and executional skills
• Demonstrated ability to collaborate cross‑functionally while influencing and managing stakeholders across organizational levels
• Experience leading cross-functional initiatives involving product, business, marketing, and operational teams
• Demonstrated history of successfully managing complex projects required
• Flexible and able to work with ambiguity; creating and improving processes
• Experience using market research, competitive insights, and performance data to champion the voice of the customer to stakeholders required

Preferred

• Background in healthcare (payer or digital health), highly regulated, or digital technology preferred