Product Marketing Specialist

Responsibilities

• Develop integrated marketing strategies and campaign plans for assigned programs and products that support organizational goals, revenue targets, and audience needs.
• Develop positioning, value propositions, messaging, audience segmentation, channel strategies, timelines, and success metrics.
• Partner with internal stakeholders to translate business and program objectives into effective marketing strategies.
• Develop scalable marketing approaches for recurring programs, applying learnings from prior campaigns to strengthen future campaigns and results.
• Recommend marketing approaches and priorities based on customer insights, organizational objectives, revenue opportunities, and campaign performance.
• Manage multiple concurrent campaigns and priorities across the assigned portfolio.
• Manage marketing budgets for assigned programs and products, including allocating spend across campaigns and channels, monitoring expenditures against budget, and adjusting investments based on performance, priorities, and expected return.
• Make data-informed recommendations regarding marketing investment, including where to increase, reduce, or reallocate spend to support registration, revenue, and audience-growth objectives.
• Develop a strong understanding of target audiences, including their needs, interests, challenges, behaviors, and motivations.
• Proactively engage with members, attendees, customers, prospects, and other audiences to understand what resonates, what does not, and why.

Requirements

• Bachelor’s degree in marketing or equivalent experience.
• 3+ years of relevant marketing experience, with demonstrated experience developing and executing integrated marketing campaigns.
• Experience developing multi-channel marketing strategies, positioning, messaging, and audience segmentation.
• Ability to think strategically while effectively managing day-to-day campaign execution and multiple priorities in a fast-paced environment.
• Experience using campaign performance data and audience insights to make marketing decisions and improve results.
• Experience with marketing automation, CRM, analytics, and campaign management platforms.
• Strong project management, written, verbal, and interpersonal communication skills.
• Demonstrated ability to build relationships and work effectively across teams and with internal stakeholders.
• Curious and action-oriented, with a willingness to test new ideas, learn from results, and adjust approaches based on audience feedback and performance.
• Comfortable initiating conversations, asking questions, seeking feedback, and engaging with customers and audiences.

Preferred

• Experience marketing conferences, educational programs, memberships, certifications, publications, or professional services.
• Experience working within a professional association or membership organization.
• Experience with HubSpot, GA4, paid media platforms, and project management systems.
• Experience with video and organic social content creation.