Product Marketing Specialist – Medical Journals

Responsibilities

• Develop and implement marketing plans for a diverse portfolio of scholarly journals, each with unique audiences and goals. This includes defining marketing strategies that drive key outcomes – increased manuscript submissions, higher article usage, and subscription or Open Access revenue growth – in line with both Wolters Kluwer’s objectives and society partner expectations.
• Manage the annual planning cycle (setting objectives, crafting campaigns, and forecasting results) and adjust tactics based on performance data throughout the year.
• Plan and execute multi-channel marketing campaigns and events that raise journal visibility and engagement.
• Coordinate promotional activities across email marketing, content marketing, social media, search/SEO, and conferences to reach target authors, researchers, and readers globally. Campaign responsibilities include crafting messaging (e.g. author-focused value propositions), overseeing creative development (with in-house designers or freelancers), and scheduling communications (such as specialty e-newsletters, “hot topic” alerts, and social media posts).
• Lead the planning and execution of Wolters Kluwer's global journal subscription renewal program, driving customer retention, renewal revenue, and subscriber lifetime value across individual customer segments.
• Develop and optimize multi-channel renewal campaigns, including print, email, digital, and telemarketing initiatives, leveraging customer insights and performance data to improve conversion rates and reduce attrition.
• Monitor campaign performance, renewal trends, and retention metrics, providing actionable recommendations to maximize revenue growth and customer engagement.
• Manage renewal budgets, agency/vendor relationships, and annual marketing plans to support subscription retention, and business objectives.
• Manage promotional budgets and campaign calendars for your journals, ensuring efficient use of marketing resources to achieve maximum ROI.
• Forecast and track marketing expenditures, adjusting allocations based on campaign performance, and ensure all activities stay within budget.

Requirements

• Education: Bachelor’s degree in marketing or communications or equivalent experience is required professional experience.
• Minimum of 2+ years of B2C marketing experience
• Previous experience in the publishing industry or academia is a plus.
• Working knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook).
• Familiarity with Smartsheet for project management and Adobe DC for annotating and editing PDFs.
• Interpret and report on marketing metrics.
• Desire to learn new concepts and work on new projects.
• Strong writing and verbal communication skills
• Experience in copywriting and campaign coordination
• TRAVEL: <10%

Benefits

• Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.
• Full details of our benefits are available upon request.