Product Marketing Specialist

Responsibilities

• In collaboration with the SVP of Marketing, create a repeatable go-to-market framework for bringing new products, features, and market expansions to market.
• Help develop and maintain ideal company profiles and personas in close collaboration with customer-facing teams.
• Partner closely with Product to understand the roadmap, determine GTM priorities, apply launch tiers, and develop launch strategies based on market opportunity and business impact.
• Develop and refine product positioning, messaging, value propositions, and use cases across the Magaya product suite.
• Lead cross-functional product launches, aligning product, sales, marketing, and engineering around a shared GTM roadmap, creating company-wide visibility through material and a monthly GTM cadence.
• Serve as the voice of the customer/market by regularly engaging customers, prospects, Sales, and Customer Success to understand buyer needs, pain points, purchasing drivers, and market trends and translate those back to the company.
• Own competitive intelligence, including competitor positioning, market trends, and competitive differentiation.
• Build and maintain sales enablement resources including pitch decks, battlecards, product briefs, use cases, objection handling, competitive resources, and other tools that help Sales effectively communicate Magaya’s value.
• Partner with Growth Marketing to translate product positioning, launches, personas, and market opportunities into demand generation and customer marketing programs.
• Collaborate with Digital Marketing to ensure product positioning and messaging are consistently represented across the website, digital experiences, content, and campaigns.

Requirements

• 2-3 years of B2B product marketing, product strategy, or go-to-market experience, preferably within SaaS or technology.
• Demonstrated experience developing and executing go-to-market strategies for new products, features, or market expansions.
• Strong experience developing product positioning, messaging, value propositions, personas, and use cases.
• Proven ability to translate complex or technical products into clear, compelling customer and business value.
• Experience building and executing cross-functional product launch processes.
• Strong understanding of B2B buying journeys, customer segmentation, competitive positioning, and sales enablement.
• Experience developing competitive intelligence and translating market insights into actionable GTM strategies.
• Demonstrated ability to partner effectively with Product, Sales, Customer Success, and Marketing teams.
• Strong writing, storytelling, presentation, and executive communication skills.
• Ability to balance strategic thinking with hands-on execution in a fast-moving environment.

Preferred

• Experience within logistics, supply chain, freight forwarding, customs, or vertical SaaS is strongly preferred but not required.

Benefits

• Benefits Summary: (Remote) Work from Home Structure Paid Time Off Programs Paid Sick Leave Paid Holidays Medical, Vision, Dental Voluntary Life Plans Critical Illness and Accident Policies 401(k) Retirement Plan