Product Marketing Specialist (LATAM)

Responsibilities

• Catalog & Brand Website Management: Manage the creation, auditing, and publishing of product listings across major e-commerce platforms (e.g., Amazon, Walmart, Target, Kroger) and the brand website, ensuring accuracy and consistency across product titles, descriptions, specifications, and technical attributes.
• SAP SKU Management: Manage SKU registration and maintenance in SAP, including SKU list management, UPC creation, plant localization, and export registration.
• Design Review: Partner with TQR (QA/QC) to review and approve new product artwork, ensuring accuracy, compliance, and alignment with product specifications.
• Product Specification Sheets: Create and maintain product specification sheets containing key product information, including Nutrition Facts Panel (NFP), ingredient lists, barcode information, packaging details, and product design.
• Sample Coordination: Create sample request POs in SAP and coordinate the fulfillment and distribution of samples requested by the Marketing team.
• Sell Sheets & Sales Support Materials: Support the development of product education materials, training resources, sell sheets, and other sales tools for internal teams and retail partners.
• Marketing Expense Management: Consolidate monthly Marketing team expenses and coordinate required expense approvals and documentation.
• Packaging & Labeling: Coordinate packaging and labeling adaptations, ensuring alignment with regulatory claims, market requirements, and country-specific compliance standards.
• Marketing & Product Compliance: Ensure all marketing materials, product information, and claims comply with applicable legal and regulatory requirements.

Requirements

• 1-2 years of experience in FMCG or Food and Beverage industry preferred
• Experience working within cross-functional and HQ matrix organizations
• Basic understanding and experience managing CPG SKUs and product information systems
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Excellent communication and coordination skills across multicultural and cross-regional teams
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook)
• Spanish language proficiency is a plus, but not required

Benefits

• annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.