Responsibilities

• Support launch planning and execution for new features and product enhancements using a tiered GTM approach
• Partner with Product to stay aligned on roadmap priorities and enable Sales, BDRs, Customer Success, and Marketing
• Develop launch assets, feature briefs, and internal enablement materials to support high-impact releases
• Collaborate with Marketing on go-to-market campaign approaches, channels, and audiences
• Contribute to positioning, messaging frameworks, and value propositions for Bluesight’s diversion and privacy products – and serve as an internal expert on both products
• Translate complex technical and compliance capabilities into clear narratives for various audiences (e.g., prospects, customers, buyers, users, etc.)
• Maintain consistency across marketing, sales, and customer-facing materials
• Monitor customer feedback, market trends, regulatory changes, and emerging competitors as input to refine messaging, positioning, and competitive battlecards
• Own creation and updates of core product content, including sales decks, product one-pagers, website copy, case studies, whitepapers, and launch materials
• Ensure content is value-based, practical, and aligned with Bluesight’s voice and positioning