Responsibilities

• Own the positioning, messaging, and storytelling for Linktree's business products, ensuring alignment with broader brand identity.
• Develop and refine segment-specific narratives for SMB tools, Workspaces, and upcoming features, tailored to different customer types and use cases.
• Build a compelling value proposition for Workspaces that resonates with multi-profile, multi-seat management buyers and users.
• Identify key acquisition, upgrade, and expansion moments; craft messaging and in-product storytelling to maximize conversion and retention.
• Partner with CRM and lifecycle marketing teams to design journeys that convert trial users into paying customers and encourage seat expansion.
• Collaborate with data teams to analyze funnels, identify friction points, and optimize onboarding and engagement strategies.
• Create educational assets such as guides, demos, and comparison sheets to facilitate customer understanding and decision-making.
• Research and develop deep personas for business segments, informing product features, roadmaps, and go-to-market plans.
• Lead end-to-end go-to-market efforts for new product launches, including defining strategies, messaging, channels, and success metrics.
• Maintain competitive intelligence, monitor market trends, and identify opportunities for differentiation and growth.

Requirements

• 8+ years of experience in product marketing, with significant exposure to B2B, SMB, or multi-seat/team-based products.
• Proven success in leading go-to-market strategies for complex product launches and driving growth in acquisition, activation, and retention.
• Deep understanding of how businesses make purchasing decisions, including longer consideration cycles and multi-stakeholder dynamics.
• Experience in building customer personas that inform product development and marketing strategies.
• Strong strategic thinking and ability to influence cross-functional teams without direct authority.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and storytelling skills, capable of articulating complex value propositions clearly and convincingly.

Preferred

• Experience working in high-growth consumer or SMB platforms is highly desirable; enterprise experience is not required.

Benefits

• Competitive salary package, targeted at $215,000-$225,000 depending on location and experience.
• Comprehensive health, dental, vision, disability, and life insurance coverage (US-based employees receive full coverage; dependents are also supported).
• Employer contribution towards retirement plans.
• Annual wellbeing allowance to support personal development, fitness, childcare, travel, or charitable activities.
• Generous paid time off, including vacation, holidays, parental leave, and volunteer days.
• Employee stock option program to share in the company’s success.
• Flexible work arrangements with options for remote or hybrid setups across multiple global offices.
• Inclusive and family-friendly culture that values diversity and work-life balance.