Responsibilities

• Own the Player-Facing Narrative
• Own the player-facing narrative for Star Trek Fleet Command , translating product strategy into clear, compelling experiences that help players understand not just what we're building, but why it matters.
• Champion the player perspective throughout the product development lifecycle, ensuring features, systems, and content are positioned in ways that resonate with our diverse player base.
• Establish messaging frameworks that create consistency across every player-facing touchpoint, from launch campaigns and CRM to roadmap communications and in-game messaging.
• Translate Product Strategy into Player Value
• Partner with Product, Design, Economy, Live Operations, Analytics, and Creative teams throughout feature development.
• Translate complex gameplay systems, progression mechanics, monetization initiatives, technical improvements, and roadmap priorities into compelling player-facing narratives.
• Develop positioning, messaging, and value propositions for new features, seasonal content, technical improvements, and franchise initiatives.
• Ensure every major release tells a clear story that connects product innovation with meaningful player outcomes.
• Lead Go-to-Market Strategy

Requirements

• Have 5+ years of experience in Product Marketing, Go-to-Market, Integrated Marketing, or related roles within games, entertainment, technology, or digital products.
• Translated complex products into compelling player stories, developing positioning and go-to-market strategies that improved player understanding, feature adoption, engagement, and commercial performance.
• Led integrated product launches, bringing together Product, Creative, Community, Lifecycle Marketing, Analytics, Campaigns, and external partners around a unified player experience.
• Influenced product direction through player insights, leveraging qualitative feedback, quantitative data, and market trends to shape messaging, prioritization, and launch strategy.
• Built scalable marketing frameworks, creating repeatable processes, messaging systems, and launch playbooks that improved organizational effectiveness and cross-functional collaboration.
• Partnered with multidisciplinary teams to deliver high-impact initiatives in fast-paced, live-service environments where priorities evolve quickly and execution matters.
• Mentored marketers and fostered collaborative, high-performing teams while maintaining a hands-on approach to strategy and execution.

Preferred

• Experience working on live-service or free-to-play games.
• Familiarity with player lifecycle marketing, CRM, audience segmentation, and experimentation.
• Experience partnering with analytics teams to evaluate player behavior, feature adoption, and commercial performance.
• Experience working with licensed entertainment brands or franchise partners.
• Familiarity with creative production pipelines and integrated campaign development.
• Passion for strategy games, mobile games, or live-service products.
• Knowledge of Star Trek™ and an appreciation for its characters, stories, and passionate global community.

Benefits

• healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off.