Responsibilities

• Map the Data Value Chain: Document the end-to-end workflow for institutional data, from proprietary sources to on-chain smart contracts, and identify the commercial motivations for every participant.
• Craft Distribution Narratives: Own the positioning for proprietary data distribution, making the commercial case for providers to publish onchain and for onchain consumers to adopt institutional data.
• Develop Canonical Content: Create the "Product Marketing Playbook” and strategic inputs that fuel the content, events, and PR teams, ensuring a coherent and authoritative voice across all data-related touchpoints.
• Competitive Governance: Maintain a definitive landscape of direct competitors, incumbents, and build-it-yourself alternatives, ensuring our GTM teams are equipped to differentiate Chainlink’s data solutions.
• Shape Pricing & Packaging: Partner with Product and Sales to influence the commercial structures of our data offerings, ensuring they align with how institutional data is bought and sold.

Requirements

• At least 6 years of experience in product marketing or strategy, with deep fluency in institutional data licensing, distribution, and commercial structures.
• Proven ability to translate complex data workflows and technical distribution mechanics into clear, business-focused value propositions.
• Understands how institutional data providers operate and what they require to publish onchain, and how the buy-side consumes that data onchain, from DeFi protocols today to other institutions over time.
• Can build positioning that speaks to data providers' commercial realities, not just the technical capability (index providers, rating agencies, reference data vendors).
• Proven experience owning GTM strategy and execution for successful platform or infrastructure launches.
• Strong collaborative skills, with the ability to act as the "go-to" marketing lead for a complex category.

Preferred

• Prior role at a major data vendor
• Technical background or strong comfort working with data-heavy products and API-based distribution.
• Familiarity with onchain data infrastructure, oracles, or how DeFi protocols consume external data.