Responsibilities

• Own the category narrative and positioning as we redefine our space, along with the messaging architecture beneath it — differentiation, value props, and proof — kept in lockstep with what Product actually ships. Resolve positioning centrally so the company moves fast and stops flip-flopping.
• Own pricing and packaging strategy by use case across the portfolio — how we bundle, tier, and price to land and expand — and drive the cross-functional decisions and analysis behind it.
• Own market and customer intelligence. Be the deepest expert in the room on our market, ICP, personas, and competitors, using product analytics, customer interviews, and research to sharpen segmentation and drive our vision and roadmap.
• Own the release-to-launch motion end to end — naming, positioning, GTM strategy, and enablement — with high-profile launches tied to measurable adoption and pipeline, not just coordination.
• Be a strategic partner to Product across the development lifecycle, bringing the customer and market insight that shapes the roadmap and the launch plan.
• Own competitive strategy. Run closed/won analysis, stay ahead of the competitive set, and arm sellers with the differentiation that changes deals and keeps the narrative fresh.
• Enable and inspire GTM teams to win more, in less time — the first-call deck, core narrative assets, and enablement that lets reps sell the full portfolio to a more sophisticated buyer.
• Own external influence. Manage the Customer Advisory Board, analyst, and advocate relationships to advance Consensus' position in the market.
• Drive product adoption and pipeline in partnership with Demand Gen, Sales, and CS — accountable for expansion and adoption outcomes, not just supporting activity.
• Partner across Marketing to tell the Consensus product story and surface customer success across web, blog, social, and other channels.

Requirements

• 10+ years in product marketing, with a proven track record as a PMM leader — you've built and run the function, set the bar, and delivered results, not just executed within it.
• You already understand ICP and persona in the space.

Preferred

• Domain fit strongly preferred: experience marketing in or adjacent to our space (demo automation, sales/buyer enablement, revenue tech, or GTM/PLG SaaS) and to our buyers — pre-sales, revenue, and marketing leaders. You already understand this ICP and persona.
• A track record of bold, creative messaging that conveys brand and product personality.
• A strong partner and collaborator who's trusted cross-functionally — and who likes to have fun (a good sense of humor is a must).
• AI-forward — you use AI fluently to build : research, messaging, competitive intelligence, enablement, and analysis — and you raise the whole team's leverage doing it.

Benefits

• Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.
• Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions.
• Family First: We offer paid parental leave, so you can prioritize what matters most—your family.
• Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to recharge and refresh. Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind.
• Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join.
• Grow with Us: Participate in our professional development program to expand your skills and advance your career.
• Give Back: Make a difference in your community with two paid volunteer days each year at a charity of your choice.