Product Marketing, Senior Manager or Director

Responsibilities

• Positioning and Messaging : develop clear, differentiated messaging and value propositions across multiple stakeholders (including employers, TPAs, brokers, benefit advisors, health plans, doctors, and patients) and channels (including social media, web content, events, email, handouts, etc.)
• Voice of the Customer: understand customer personas, competitive dynamics, and market trends to ensure consistent messaging and to inform product and commercial strategy
• Demand Generation : build, execute, and measure top-of-funnel campaigns to generate awareness and find qualified leads
• Sales Enablement and Patient Activation: create compelling sales collateral, presentations, case studies, drip campaigns, and other materials that help us win more deals and activate more patients
• Lifecycle Engagement: support stakeholders and users throughout the entire product lifecycle, from onboarding to activation to ongoing retention
• Content and Storytelling: own messaging across our website, blog, product interactions, and more
• Measurement and Optimization: track performance across campaigns and pipeline, and use this data to develop a learning engine

Requirements

• 5+ years of experience in product marketing, particularly in B2B2C companies
• Previous experience in healthcare, employee benefits, or insurance is a strong plus
• Excellent writing and communication skills, with the ability to simplify complex products for different audiences
• Strong understanding of how to build compelling stories using both qualitative AND quantitative data, and you know when to use each to achieve best results
• Familiarity with driving patient activation for employees with employer benefits, or members within a health plan
• Defaults to using AI as leverage, but not as a crutch; understands when AI can accelerate and when it’s confidently wrong
• Organized and self-directed across multiple active workstreams
• Comfort with ambiguity and excitement about building processes from scratch
• Startup experience is a plus but not required