Product Marketing & Project Assistant

Responsibilities

• Assist in preparing presentations and marketing materials for architects, engineers, contractors, and other professional trade groups within the construction industry.
• Support the planning and execution of marketing events, industry events, and IMRAE-sponsored trade shows.
• Assist with project coordination, project analysis, and estimation as assigned, helping teams move projects toward successful completion.
• Research competitors and evaluate their marketing strategies, product information, and promotional materials to identify opportunities for improvement.
• Assist in developing and improving marketing collateral for effective communication with architects, engineers, contractors, and other professional groups.
• Conduct market and product research related to the building and construction industry.
• Monitor current industry developments and emerging trends to support new product development and product promotion strategies.
• Develop, maintain, and follow up on agency accreditations for CoatMasters products, including efforts to obtain inclusion on Approved Product Lists (APL), Qualified Product Lists (QPL), and similar programs within private and public agencies.
• Create, write, and coordinate content for LinkedIn, Facebook, the IMRAE website, and other social media platforms.
• Assist with social media campaigns covering new projects, product news, company announcements, and related content.

Requirements

• Relevant work experience in marketing, product support, project coordination, sales, customer service, construction, or a related field is highly valued.
• Basic knowledge or understanding of project management, marketing, and/or sales.
• Familiarity with Microsoft Office, particularly Word, Excel, and PowerPoint.
• Familiarity with social media platforms and an interest in developing professional digital marketing skills.
• A good understanding of current marketing trends and techniques.
• Excellent verbal and written communication skills.
• Strong organizational and multitasking abilities.
• The confidence and willingness to communicate with people at all levels.
• A positive attitude and a strong desire to learn, grow, and take on new challenges.
• The ability to work independently while also contributing effectively as part of a team.

Preferred

• Post-secondary education, completed studies or current enrollment in Marketing, Project Management, Communications, Business, Construction Management, or a related field is preferred.
• LinkedIn experience or an existing LinkedIn account is recommended.