Requirements

• Social media influencer growth — the #1 requirement. You have personally built and scaled a social media influencer program (Instagram, TikTok, YouTube) that drove a consumer product from early stage to real traction. You’ve found the creators, negotiated the deals, written the briefs, tracked what actually converted, and scaled the channel — not handed it off to an agency. You can name the creators you worked with, show the results they drove, and explain what made some partnerships boom and others flop. This is the single most important qualification for this role, above everything else listed below. If you have not personally done this with social media influencers for a consumer product, this role is not for you.
• App growth experience — zero to booming. You've taken an app from early stage to serious traction and personally managed the entire process. Not joined mid-flight, not supported someone else's launch — owned it. This is a critical capability alongside the influencer requirement above.
• Partnerships, influencer, and brand ambassador track record. You've built these programs from nothing into a real growth channel. You can name the partners you signed, the structures you used, and what worked and didn't. Less about paid ads, more about relationships.
• Surveys and split testing. Deep hands-on experience designing and running both. You can talk through tests you've run, what you learned, and what changed as a result.
• Customer journey and trust/emotion assessment. You can walk us through how you've mapped a customer journey and identified the specific points where trust is won or lost, and what you did about it.
• UX/engineering interest and a visual/graphic design eye. You don't need to write production code or be a designer, but you should have genuine interest in how things are built and a strong eye for visual and graphic design. You'll push back on design and UX decisions, and your instincts there need to be good.
• Product management experience. You've worked as or alongside product managers and can operate inside a product org — scoping, prioritizing, writing clear requirements, working with engineering.
• Translation ability. WellnessMAP is built on a real framework with real science behind it. Our audience is savvy — they've been marketed to aggressively and can smell generic wellness-speak from a mile away. We need someone who can take something complex and make it feel simple and personal without dumbing it down.
• Regulatory instinct. Wellness apps live in a gray zone — we don't make medical claims, but we're adjacent to them. You should know where the line is between authoritative and problematic without needing a lawyer to check every draft.
• Dedication and long-term commitment. This role requires real time and real focus. Whether you come on as a contractor or an employee, we want someone who is in it for the long run and treats this as a primary commitment — not a side project between other clients.

Preferred

• - Experience at consumer health/wellness brands that had to earn trust and educate their audience (Noom, Levels, Whoop, Calm, Eight Sleep, Oura, Thirty Madison, Ro, Hims, and similar)
• - Experience scaling an influencer or ambassador program at a consumer app
• - Reforge training or equivalent
• - Background in the creator-led product world — you understand both the leverage and the pitfalls of building a product behind a well-known personality
• - Working knowledge of ASO, lifecycle marketing, and conversion analytics

Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
• 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases)
• 40 hours of personal days each year for rest, life, and everything in between
• Paid gym membership to support your health and well-being
• 7 paid holidays
• 50% discount on all Dr. Berg products
• Fully remote work with a strong emphasis on healthy work–life balance