Product Marketing Manager, Vice President - Financial Products and Tools

Responsibilities

• Own the Financial Products & Tools customer journey and drive key performance indicators aligned to business goals across customer segments
• Define product strategy, target customer definition, and jobs to be done to sharpen market positioning and drive measurable outcomes
• Translate consumer insights into product marketing opportunities and influence roadmap prioritization in partnership with Product teams
• Lead go-to-market strategy and execution for both new and existing products and features, shaping positioning, messaging narrative, and end-to-end launch plans
• Orchestrate channel strategies across owned, paid, and earned channels; set budgets and define success metrics to maximize reach and impact
• Drive cross-functional teams delivering marketing across the full customer journey—from awareness and consideration through ongoing engagement and retention
• Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements that meet customer needs
• Track performance and engagement metrics and communicate progress to leadership and partner teams through concise, data-backed storytelling
• Conduct competitive and market analyses to sharpen differentiation and inform positioning strategies
• Act as a change agent, driving product and marketing transformation and innovation across the organization

Requirements

• Formal training or certification on Product Marketing concepts and 7+ years applied experience
• Proven track record of developing data-driven strategies and leading high-impact campaigns that deliver measurable results in financial services
• Compelling storyteller who clearly communicates strategy, decisions, and measurable results to both team members and executive stakeholders
• Demonstrated ability to think strategically and holistically, considering impacts beyond individual initiatives
• Strong analytical and problem-solving skills with the ability to translate data into actionable marketing strategies
• Proven ability to lead and influence cross-functional teams in a highly matrixed organization, driving results through collaboration
• Experience managing stakeholder communications and executive updates with clarity and precision
• Demonstrated curiosity and commitment to continuous improvement, testing, and innovation

Preferred

• Bachelor's degree in Marketing, Advertising, Communications, Digital/Technology, or Business
• Experience managing multiple initiatives simultaneously within tight deadlines while maintaining attention to detail
• Skilled at working in a fast-paced environment with continuously evolving priorities
• Highly proficient in Microsoft Excel and PowerPoint for data analysis and executive-level presentations
• Proven ability to take initiative, influence others, and achieve results without direct authority

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.