Staff Product Marketing Manager, Business
Linktree
San Francisco, CA (Remote)
$215K/yr - $225K/yrIn-houseFull-timeSenior level8+ years exp.
3 hrs ago
Product Marketing Manager
Cincinnati, OH
$70K/yr – $90K/yrMid Level3+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own GTM and ICP execution for industry-focused segments, aligning messaging and collateral with regulatory needs and portfolio growth while enabling sales with battlecards, case studies, and training roadmaps.
- Own ICPs, positioning, buyer personas, messaging, and differentiation for target industries.
- Lead launch planning for courses and create sales enablement assets and case studies.
- Incorporate customer insight, market trends, and regulatory requirements to steer roadmap and portfolio investments.
Job Description
- Define go-to-market strategy for assigned industries within the Commercial business unit.
- Own ideal customer profiles (ICPs), positioning, value propositions, buyer personas, and messaging that clearly communicate customer outcomes and competitive differentiation.
- Identify opportunities to improve customer penetration, cross-sell adoption, and portfolio growth.
- Develop and maintain expertise in assigned industries, including licensing, continuing education, accreditation, and compliance requirements.
- Serve as a subject matter resource for internal teams and develop supporting sales enablement materials, including battlecards, collateral, and digital assets.
- Own the strategic planning, prioritization, and scoping of learning experiences and continuing education roadmap in AEC and Energy.
- Leverage customer insights, market trends, regulatory requirements, competitive intelligence, and business priorities to guide roadmap investment decisions and maximize customer and commercial impact.
- Create, execute, and manage launch plans for course releases, customer communications, marketing collateral, and sales enablement materials.
- Collaborate and produce campaign and digital messaging and content marketing assets to support demand generation.
- Interview customers and develop case studies.
- Own creation and updates to collateral and documentation used in the sales process (e.g. pitch decks, product brochures). Continuously refine and iterate based on customer and internal feedback.
- Conduct customer research, win-loss interviews, and customer conversations to uncover market opportunities, validate messaging, and inform go-to-market strategy, roadmap prioritization, and portfolio investments.
- Support website and event marketing teams on leveraging industry outcome-focused messaging so we are positioned consistently across digital, event, and customer-facing marketing resources.
- Other duties as assigned.
- Bachelor’s degree in business, marketing, or related field
- 3+ years work experience
- 2+ years of experience in product marketing at a SaaS B2B company
- Ability to understand customer needs, pain points, and desires and translate that into winning marketing strategies
- Ability to create compelling presentations and long-form marketing content to be used in marketing campaigns
- Ability to manage multiple priorities concurrently
- Consistent track record of excellence and driving change to lead to sales growth
- Be a resource to customer-facing teams with an entrepreneurial spirit that enables someone to roll up their sleeves and drive results
- Proven experience driving changes that have led to sales or retention growth
- Experience working within continuing education, accreditation, compliance, or other regulated environments is a plus.
- Experience working within continuing education, accreditation, compliance, or other regulated environments is a plus.
- Friendly, open, and casual work environment (ditch the suit & tie)
- Comprehensive, quality benefits package effective first of the month following your date of hire
- Matching 401(k) retirement plan
- Healthy work-life balance with flexible work arrangements and generous time off
- Educational assistance available for all employees
- Generous referral incentive program
- Company social events
- Philanthropic opportunities
- Teamwork - Above all, we’re a team. We value feedback and support each other
- Customers First - Our customers’ success is our success
- Make a Difference - It’s not a job, it’s a calling
- Inclusiveness - Diversity, equity and inclusion guide our teams
- Act Now - We act with urgency
- Curiosity - We love a good challenge
- Ownership - We own the outcome and hold ourselves accountable
Vector Solutions
Vector Solutions is the leading AI-enabled Performance Platform Powering Safe, Compliant, and Efficient Operations for the world’s most critical industries. Embedded into daily workflows to drive improvements in compliance, safety, performance, and preparedness, our software includes operational and workforce readiness, training management, industry-focused online course libraries, EHS management, workforce scheduling, asset management, evaluation and performance management, and more. With more than 24,000 clients, Vector powers the outcomes that matter most—saving time, ensuring compliance, embedding knowledge, reducing downtime, and safeguarding lives. For more information, visit www.vectorsolutions.com.
