Product Marketing Manager (UCAN) Media Effectiveness

Responsibilities

• Lead go-to-market strategy and launches for US and CA ad measurement solutions (e.g., incrementality, brand lift, multi-touch attribution, clean room integrations) and ensure a strong measurement story is baked into the launch of new narratives and capabilities (e.g. new ad formats)
• Define and execute strategy for how measurement solutions are packaged and tiered across client segments (e.g. key accounts vs. mid-market), anchored to customer marketing objectives and desired outcomes
• Launch and scale priority measurement programs, including incrementality and conversion lift testing, data clean room partnerships, and media mix modeling (MMM) enablement
• Partner with Global PMM, Product, Sales, Research, Comms, and Legal/Privacy to shape the roadmap, using voice-of-customer feedback from agencies and advertisers
• Benchmark Netflix measurement capabilities against other ad tech platforms to sharpen positioning and competitive messaging
• Drive alpha and beta testing strategy and frameworks in partnership with Measurement specialists; work with data science to turn early results into case studies that demonstrate ad effectiveness across various outcomes
• Translate complex methodologies (e.g., Bayesian MMM, synthetic control groups) into simple benefits for media buyers and CMOs
• Build pitch decks, one-pagers, whitepapers, and battlecards, and enable sales, measurement, account management, agency trade desks, and analytics teams
• Position privacy-safe measurement (e.g., clean rooms, Conversions API, first-party data) amid signal loss and US privacy laws such as CCPA/CPRA
• Drive narrative and alignment around industry standards and accreditation (e.g., MRC, IAB) and third-party measurement integrations (e.g., DoubleVerify, IAS, Nielsen, Kantar, EDO)

Requirements

• 7-10+ years of experience in ad tech product marketing, specifically activating media measurement, data collaboration and analytical solution
• Extensive literacy over measurement methodologies, including incrementality and lift studies, multi-touch attribution (MTA), media mix modeling (MMM), identity resolution, and clean rooms
• Deep understanding of the US digital advertising ecosystem, including programmatic, CTV, mobile measurement partners, viewability, and fraud prevention
• Excellent communication and storytelling skills and ability to translate complex measurement methodologies into clear, revenue-driving value propositions for brand advertisers, performance marketers, and agencies
• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
• Excel at teamwork and have an ability to execute on multiple priority near-term business priorities under tight timelines while simultaneously building a long-term strategy

Benefits

• Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here .