Product Marketing Manager, Switching & Infrastructure

Responsibilities

• Product Positioning & Market Intelligence
• Develop and maintain product positioning, messaging, and value propositions for the Switching & Infrastructure portfolio.
• Conduct market research and competitive analysis to identify customer needs, market opportunities, industry trends, and competitive threats.
• Monitor developments in switching, PoE technologies, fiber connectivity, network management, and infrastructure solutions.
• Gather and analyze customer, partner, and market feedback to support marketing and product initiatives.
• Communicate market insights and customer requirements to Product Management teams.
• Support the development of product narratives that communicate key differentiators and customer value.
• Maintain competitive intelligence resources that support product positioning and sales enablement efforts.
• Product Launches & Go-to-Market Execution
• Support the planning and execution of go-to-market activities for switching and infrastructure products, solutions, and feature releases.

Requirements

• 3-5+ years of Product Marketing, Solutions Marketing, Product Management support, or related B2B technology marketing experience.
• Experience in networking, network infrastructure, cloud-managed solutions, or related technology markets preferred.
• Strong understanding of Ethernet switching, managed and unmanaged switches, PoE/PoE+/PoE++, Layer 2 and Layer 3 networking, aggregation, fiber and SFP technologies, network management platforms, and infrastructure deployment scenarios.
• Ability to translate technical product capabilities and specifications into clear customer-focused messaging and value propositions.
• Experience supporting product launches, sales enablement initiatives, and integrated marketing campaigns.
• Strong understanding of segmentation, positioning, campaign strategy, competitive analysis, and go-to-market fundamentals.
• Strong analytical, communication, presentation, and storytelling skills.
• Excellent collaboration skills with Product Management, Sales, Channel, and Marketing teams.
• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field preferred.

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events