Responsibilities

• Manage paid search campaigns to drive new seller acquisition, and test into white space demand gen opportunities
• Own the paid media experimental testing design to uncover key insights and inform future campaigns
• Build and execute campaigns, report on individual campaign results and bigger picture trends
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI
• Document best practices in execution and reporting that will serve as a model for partner teams
• Collaborate closely with technical, business, finance and design teams, as well as coordinate with other cross Amazon performance marketing professionals
• Proactively evaluate and recommend optimizations/experiments for driving customer acquisition
• Measure and analyze channel performance to drive downstream impact

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Preferred

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, with the ability to craft effective prompts and critically evaluate AI-generated outputs in a professional setting
• Experience identifying opportunities to integrate AI solutions into products and services to drive business value

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching, paid time off, and parental leave.