Responsibilities

• Become the go-to expert on our products and customers
• Drive successful product launches and evolve our product roadmap
• Partner with Sales and Customer Success teams to understand customer needs. Empowering sales teams with product knowledge and tools
• Develop deep market insights and translate them into impactful strategies
• Collaborate cross functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels.
• Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line.
• Conduct product marketing data analysis by gathering and interpreting data, and presenting it in a clear and actionable manner.
• Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results.
• Establish a clear understanding of our clients’ needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.
• Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness.

Requirements

• BA/BS or equivalent working experience
• 5 years of experience in creating and executing marketing strategies, preferably in a B2B, product-led organization
• Proven track record executing product marketing strategies that had impactful results
• Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users
• Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally
• Strong ability to analyze data in order to inform your decisions and measure the impact of your work
• Highly motivated, action-oriented individual
• Ability to perform both on the tactical and strategic level
• Strong communication and presentation skills
• Champion of individual product success

Benefits

• Global Ownership Program (Annual RSU awards for eligible employees)
• a 401K with a generous company match
• Employee Stock Purchase Plan offering company stock at a discount
• Health Concierge service
• Paid Time Off (PTO) package, paid holidays, and paid volunteer hours
• tuition reimbursement
• support for professional certifications
• wellness reimbursement program