Product Marketing Manager

Responsibilities

• The Master Translator: You’ll bridge the gap between our elite engineering team and all of our external touchpoints. You take complex specs and "bike-speak" and turn them into visceral, real-world solutions that move people.
• Strategic Architect: Develop and spearhead product marketing plans that don’t just meet brand objectives—they redefine them.
• Creative Cross-Functional Collaboration: Work across departments to ensure every product launch is a cohesive masterpiece of positioning and storytelling.
• Own Product Positioning & Messaging
• Work with US and EU brand directors to build and maintain product positioning docs & copy banks per model; localize for EU and U.S. nuances.
• Work with the US and overseas product teams to interpret and build real-world / authentic product positioning docs.
• Craft Launch & Lifecycle Plans
• Define objectives, target segments, headlines, launch KPIs that align with brand marketing, product and sales calendars.
• Lead Cross-functional GTM Readiness
• Lead weekly GTM and Launch Readiness stand-ups (sample bikes → content shoots → creative materials).

Benefits

• Medical, Vision and Dental, Life Benefits
• Life & Supplement Life
• 401K retirement plan
• Vacation, Sick Leave & Personal Day
• Training and Development
• Career Opportunity!
• Employee Discounts on Bikes and Accessories

Nice To Have

• DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities.
• NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines.
• RESILIENT – you don’t shy away from a challenge and take every opportunity to learn and grow. You’re accountable, can admit when you’re wrong, and can come back to the table after a hard day to keep working toward our desired future.
• SOLUTIONS ORIENTED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren’t afraid to speak up about what is working, and what isn’t.
• ENGAGED – you love the work, love the product, and believe in the mission. If you don’t connect with something about Aventon, this probably isn’t the place for you.