Product Marketing Manager at Responsive | USA | $130K/yr – $150K/yr

Responsive

Product Marketing Manager

USA (Hybrid)

$130K/yr – $150K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the product marketing rhythm from discovery to field enablement, driving marquee launches, compelling storytelling, and AI-enabled differentiation that resonates with buyers and the frontline.

Launch ownership: orchestrate market introductions with product and GTM teams, including early access and feedback loops to sharpen positioning.
Narrative & differentiation: translate complex capabilities into buyer-focused stories and collateral that sales and CS can use in real time.
Field readiness: equip field teams with ready-to-use enablement and close collaboration with sales and customer success to win.

Job Description

Responsibilities

Turn Product Innovation into Market Momentum
Drive marquee launches that bring new offerings to market with clarity and impact
Collaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value
Shape the Roadmap
Immerse yourself in the product and become a trusted partner to product management - influencing roadmap priorities with insights from customers, competitors, and the field
Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the the intersection of market needs, business goals, and product direction
Craft Stories that Set Responsive Apart
Translate complex product capabilities into compelling narratives that reach and resonate with target audiences
Harness Market and Buyer Intelligence
Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation

Responsive

Responsive is the global leader in Strategic Response Management software, transforming how organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk, and improve employee experiences.Nearly 2,000 customers have standardized on Responsive to respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests, and more. Responsive is headquartered in Portland, OR, with additional offices in Kansas City, MO, and Coimbatore, India. Learn more at responsive.io.

Founded in 2016

Frisco, Texas, USA

677 employees (49 in marketing)

www.responsive.io