Responsibilities

• Turn Product Innovation into Market Momentum
• Drive marquee launches that bring new offerings to market with clarity and impact
• Collaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value
• Immerse yourself in the product and become a trusted partner to product management - influencing roadmap priorities with insights from customers, competitors, and the field
• Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the the intersection of market needs, business goals, and product direction
• Translate complex product capabilities into compelling narratives that reach and resonate with target audiences
• Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation
• Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams
• Embed AI into high impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings

Requirements

• 4-6 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing
• Proven success driving go-to-market strategy and execution for marquee product launches
• Bachelor’s degree required, MBA preferred
• Experience leading go-to-market motions for AI solutions in the sales/marketing tech stack
• - AI-related go-to-market experience is a plus

Preferred

• MBA preferred
• Strategy consulting, brand management, or analyst background is a plus
• Experience leading go-to-market motions for AI solutions in the sales/marketing tech stack

Benefits

• 📈 401k with company matching
• 📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
• 🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
• ✈ 4 week sabbatical after 5 years of service
• 🍀 Mental Wellness Program (EAP) to support your well-being and self-care
• 🍹 Team events, such as happy hours, off-sites, and team building events
• ❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage