Product Marketing Manager

USA (Hybrid)

$130K/yr – $150K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the market-facing product story and launch engine, turning product innovation into momentum with cross-functional launches, sharp positioning, and field enablement that win buyers. Shape the roadmap with customer and competitor insights, embed AI-enabled use cases in marketing practice, and build narratives that differentiate to the market.

  • Launch planning and cross-functional execution for marquee products.
  • Storycraft that translates complex features into resonant messaging for target audiences.
  • Field enablement and sales/comms support to win with clear value propositions.

Job Description

Responsibilities

  • Turn Product Innovation into Market Momentum
  • Drive marquee launches that bring new offerings to market with clarity and impact
  • Collaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value
  • Shape the Roadmap
  • Immerse yourself in the product and become a trusted partner to product management - influencing roadmap priorities with insights from customers, competitors, and the field
  • Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the the intersection of market needs, business goals, and product direction
  • Craft Stories that Set Responsive Apart
  • Translate complex product capabilities into compelling narratives that reach and resonate with target audiences
  • Harness Market and Buyer Intelligence
  • Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation
  • Equip the Front Lines to Shine
  • Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams
  • Put AI To Work
  • Embed AI into high impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings
Responsive logo

Responsive

Responsive is the global leader in Strategic Response Management software, transforming how organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk, and improve employee experiences.Nearly 2,000 customers have standardized on Responsive to respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests, and more. Responsive is headquartered in Portland, OR, with additional offices in Kansas City, MO, and Coimbatore, India. Learn more at responsive.io.

Founded in 2016
Frisco, Texas, USA
677 employees (49 in marketing)

Traffic Signals

Monthly Visitors
91.1K
Monthly Google Ads Budget
$25.6K
Traffic Source Mix
Search
46.2%
Direct
43.5%
Referral
7%
Social
2.6%
Paid
0.5%

Headcount Trend

Current headcount: ~677

Marketing Team

Marketing Team Size
31 (5% of company)
Median Career Experience
21 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$26.5M
Last Raise
$25M
Series A, 7 years ago

Funding History

  • Jul 2018
    Series A • $25M
  • Oct 2016
    Seed Round • $1.5M