Product Marketing Manager

USA (Hybrid)

$130K/yr – $150K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own marquee launches and translate complex product value into buyer ready narratives that differentiate in a crowded market.

  • Launch ownership: lead high impact GTM launches and ensure clear positioning and measurable momentum.
  • Storytelling and messaging: craft compelling narratives that resonate with target buyers and differentiate the product in competitive markets.
  • Market insights to enable strategy and frontline success: use customer, competitor, and market intelligence to shape roadmap priorities, messaging, and field enablement.

Job Description

Responsibilities - Turn Product Innovation into Market Momentum - Drive marquee launches that bring new offerings to market with clarity and impact - Collaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value - Shape the Roadmap - Immerse yourself in the product and become a trusted partner to product management - influencing roadmap priorities with insights from customers, competitors, and the field - Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the the intersection of market needs, business goals, and product direction - Craft Stories that Set Responsive Apart - Translate complex product capabilities into compelling narratives that reach and resonate with target audiences - Harness Market and Buyer Intelligence - Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation - Equip the Front Lines to Shine - Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams - Put AI To Work - Embed AI into high impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings Requirements - 4-6 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing - Proven success driving go-to-market strategy and execution for marquee product launches - Bachelor’s degree required, MBA preferred - Strategy consulting, brand management, or analyst background is a plus Benefits - 401k with company matching - Unlimited professional development and ongoing learning through LinkedIn Learning Solutions - 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement - 4 week sabbatical after 5 years of service - Mental Wellness Program (EAP) to support your well-being and self-care - Team events, such as happy hours, off-sites, and team building events - Best-in-class health benefits, company paid for employee and company contribution for family coverage Nice_to_have - About_company - Responsive, formerly RFPIO, is the market leader in an emerging category of “must have” go-to-market SaaS solutions called Strategic Response Management. - More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses – including bids, questionnaires, assessments, and trust centers–that impact nearly half of a company’s revenue. - More than 35% of cloud SaaS leaders and more than 25 of the Fortune 100 standardize on Responsive, and the company has been voted “best in class” by G2 for 24 quarters straight. - Customers have used Responsive to manage more than $750B in transactions to-date. - Backed by strong growth and financial performance, Responsive is uniquely positioned to define how organizations democratize knowledge and drive revenue. - To learn more, visit responsive.io. - Responsive is the global leader in Strategic Response Management software, transforming how organizations share and exchange critical information. - The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk, and improve employee experiences. Other -
Responsive logo

Responsive

Responsive is the global leader in Strategic Response Management software, transforming how organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk, and improve employee experiences.Nearly 2,000 customers have standardized on Responsive to respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests, and more. Responsive is headquartered in Portland, OR, with additional offices in Kansas City, MO, and Coimbatore, India. Learn more at responsive.io.

Founded in 2016
Frisco, Texas, USA
677 employees (49 in marketing)

Traffic Signals

Monthly Visitors
91.1K
Monthly Google Ads Budget
$25.6K
Traffic Source Mix
Search
46.2%
Direct
43.5%
Referral
7%
Social
2.6%
Paid
0.5%

Headcount Trend

Current headcount: ~677

Marketing Team

Marketing Team Size
31 (5% of company)
Median Career Experience
21 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$26.5M
Last Raise
$25M
Series A, 7 years ago

Funding History

  • Jul 2018
    Series A • $25M
  • Oct 2016
    Seed Round • $1.5M