Responsibilities
- Turn Product Innovation into Market Momentum
- Drive marquee launches that bring new offerings to market with clarity and impact
- Collaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value
- Shape the Roadmap
- Immerse yourself in the product and become a trusted partner to product management - influencing roadmap priorities with insights from customers, competitors, and the field
- Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the the intersection of market needs, business goals, and product direction
- Craft Stories that Set Responsive Apart
- Translate complex product capabilities into compelling narratives that reach and resonate with target audiences
- Harness Market and Buyer Intelligence
- Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation
- Equip the Front Lines to Shine
- Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams
- Put AI To Work
- Embed AI into high impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings
Requirements
- 4-6 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing
- Proven success driving go-to-market strategy and execution for marquee product launches
- Bachelor’s degree required, MBA preferred
- Strategy consulting, brand management, or analyst background is a plus
Benefits
- 401k with company matching
- Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
- 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
- 4 week sabbatical after 5 years of service
- Mental Wellness Program (EAP) to support your well-being and self-care
- Team events, such as happy hours, off-sites, and team building events
- Best-in-class health benefits, company paid for employee and company contribution for family coverage
Nice_to_have
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About_company
- Responsive, formerly RFPIO, is the market leader in an emerging category of “must have” go-to-market SaaS solutions called Strategic Response Management.
- More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses – including bids, questionnaires, assessments, and trust centers–that impact nearly half of a company’s revenue.
- More than 35% of cloud SaaS leaders and more than 25 of the Fortune 100 standardize on Responsive, and the company has been voted “best in class” by G2 for 24 quarters straight.
- Customers have used Responsive to manage more than $750B in transactions to-date.
- Backed by strong growth and financial performance, Responsive is uniquely positioned to define how organizations democratize knowledge and drive revenue.
- To learn more, visit responsive.io.
- Responsive is the global leader in Strategic Response Management software, transforming how organizations share and exchange critical information.
- The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk, and improve employee experiences.
Other
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