Responsibilities

• - Own the narrative: Sharpen the positioning that separates us from iPaaS, middleware, and "just build it in-house," and make it consistent everywhere — site, deck, docs, outbound, and partner collateral
• - Own analyst relations : Get Refold into the conversations Gartner and Forrester are having about integration, iPaaS, and AI agents. Run the briefings, the inquiries, the Market Guide and Magic Quadrant submissions, and turn what analysts tell us back into product and GTM input
• - Arm the sales team: Battle cards against MuleSoft, Boomi, Workato, and SnapLogic; pitch decks; one-pagers; objection handling; POC and security collateral. Sales enablement here means the AE opens their laptop and everything they need already exists
• - Run the content engine : Website copy, blog, customer stories, launch content, and the proof points that make the pitch land. We have quantified outcomes most startups would kill for — 8 months to 8 days, 8x delivery capacity, 82% of fields auto-mapped by the seventh deployment. Your job is to make sure the market hears them
• - Land the launches: Own go-to-market for new capabilities end to end — messaging, collateral, enablement, and the measurement that tells us whether it worked
• - Know the competition cold: Maintain live competitive intelligence and win/loss insight, and get it into the hands of the people in deals
• - Market to two personas, not one : Product and platform teams buy Day-0 connector velocity; professional services and delivery leaders buy Day-1 throughput. The same product, two different stories — own both
• - Feed the source of truth: Keep our canonical fact base current so every JD, sequence, and battle card downstream stays accurate

Requirements

• - Senior PMM track record: 5–8 years in product marketing at B2B SaaS, with meaningful time at a Series A or B company where you built rather than maintained
• - Technical product fluency : You've marketed something genuinely technical — integration, infrastructure, data, or developer tooling — and you can hold a conversation with an engineer without translating everything into metaphor
• - Analyst relations experience : You've run a briefing, survived an inquiry, and know what it actually takes to get included in a Gartner Market Guide
• - You write the thing yourself: Positioning docs, battle cards, launch posts, customer stories. This is a hands-on seat, not a brief-writing one
• - Enablement instinct: You measure your work by whether sellers use it and whether it changes win rates, not by how much of it exists
• - Builder DNA : Comfortable when the category, the messaging hierarchy, and the competitive framework all need to be created rather than refreshed
• - Presence matters : Based in the SF Bay Area and ready to collaborate in-office 3 days a week

Preferred

• - Marketed to ISVs and platform teams, or to professional services and delivery organisations
• - Experience with white-labeled or embedded products where your buyer's customer is the end user
• - Background in the ERP ecosystem — SAP, Oracle, NetSuite, Workday, Salesforce
• - Have driven a category creation or repositioning effort and have the before-and-after to show for it
• - Comfortable using AI tooling to move faster on research, drafting, and competitive work