Senior Product Marketing Manager
Expel
USA (Remote)
$131K/yr - $181K/yrIn-houseFull-timeSenior level
1 hr ago
Product Marketing Manager (RBP)
USA (Remote)
$103K/yr – $115K/yrMid Level3+ years expFull time
Posted 7 weeks ago
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Job Summary
Own and scale PMM for the Resident Benefits Package, own messaging, align with product and partnerships, and drive launches from kickoff to enablement with a focus on adoption and market fit.
- Messaging ownership: refine positioning, value props, and internal/external collateral across channels.
- Launch enablement: own go-to-market materials, decks, battlecards, and training with cross-functional partners.
- Market feedback and competition: track adoption, surface gaps, and build competitive assets for Sales and CS.
Job Description
- Own and evolve RBP messaging
- Audit current-state RBP messaging across channels and assets to identify gaps, inconsistencies, and opportunities
- Own and evolve positioning, messaging, and value props for our core RBP products to support internal training, external collateral, and product launches
- Collaborate with Product on RBP launches to keep messaging and market needs in sync as the product evolves
- Analyze property manager and resident adoption and engagement; consult Product and UX on optimization
- Work closely with the Partnerships team to ensure cohesive, consistent messaging across our RBP product partners
- Develop and maintain partner-facing materials that reflect current positioning and reinforce the RBP value story
- Collaborate with Enablement on messaging rollouts through decks, one-pagers, battlecards, and product training materials
- Collect feedback from internal teams and iterate as the product and pitch evolve
- Serve as PMM owner for RBP launches, driving the go-to-market bill of materials from kickoff through enablement delivery
Second Nature
Second Nature is redefining professional property management with the only platform that personalizes renting for every resident. Second Nature's Resident Experience Platform combines Resident Onboarding with our Resident Benefits Package to help property managers orchestrate personalized experiences residents understand, pay for, and stay for.
