Second Nature logo

Second Nature

Brand

4.4

Company overview

Second Nature is redefining professional property management with the only platform that personalizes renting for every resident. Second Nature's Resident Experience Platform combines Resident Onboarding with our Resident Benefits Package to help property managers orchestrate personalized experiences residents understand, pay for, and stay for.
Founded in 2012
Raleigh, North Carolina, USA
337 employees (14 in marketing)
www.secondnature.com
80% recommend to a friend
85% positive business outlook

Salaries

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People

Marketing leadership

Gia P.
Gia P.
Associate Product Marketing Manager
At the company for 5 months

Hiring activity

Open marketing jobs over time

3 open now

Headcount trend

Company growth over the last 12 months

Headcount +19.2% year over year

Funding

Total funding

$35.9M

Last raise

$16.4M

Series C, 6 years ago

Funding history

Mar 2020

Series C Second Nature · $16.4M

Jul 2019

Venture Round Second Nature

Oct 2018

Series B Second Nature · $6.9M

Jul 2017

Series B Second Nature · $6.9M

Jul 2016

Series A Second Nature · $4.2M

Jan 2015

Seed Round Second Nature · $1.2M

Audience

Monthly website visitors
61.9K
Month over month+18%
Quarter over quarter+5.3%
Top sourceDirect (46.8%)
Ad budget per month$1.2K
Average search rank40.3
Traffic source mix
Direct
46.8%
Search
38.1%
Referral
7.9%
Social
6%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

59.9K

12-mo growth

+8.5%

Monthly growth

+0.5%

News

Links

www.secondnature.comLinkedInCrunchbaseX (Twitter)
Glassdoor