Product Marketing Manager Platform & Technology

Oakland, CA (Hybrid)

$175K/yr – $190K/yrSenior Level7+ years expFull time

Posted 2 hrs ago

Job Summary

Own the platform messaging and go-to-market for MISUMI Americas, shaping product positioning, AI-driven value, and cross-functional launches that align with customer needs across engineers, machine builders, and procurement leaders.

  • Lead messaging by persona and industry to build campaigns and content
  • Collaborate with Product, Engineering, Sales, and Marketing to drive launches and win/loss insights

Job Description

Responsibilities

  • Owning platform positioning and messaging — articulating why a unified platform across standard, configurable, and custom components matters, and how AI-driven quoting, automated DFM, and global manufacturing capacity come together as a single value proposition
  • Partnering closely with Product Management and Engineering to shape product messaging, positioning, and competitive strategy, and to feed customer and market insight back into roadmap decisions
  • Championing an AI-driven mindset — helping identify and articulate where AI can enhance the applications and solutions we deliver to customers, and translating those capabilities into clear market-facing value
  • Developing clear, effective messaging by persona and industry vertical — including machine builders, mechanical engineers, and supply chain/procurement leaders — for use in marketing and sales campaigns
  • Maintaining up-to-date messaging and product marketing assets across the platform and technology stack
  • Interacting with customers and sales reps to document win/loss analysis and deepen our understanding of our target audience
  • Evaluating MISUMI Americas positioning against the competition — including both distribution-model players and digital manufacturing competitors — to sharpen differentiation in the market
  • Directing launch campaigns for new platform capabilities and technology releases
  • Partnering with Product Marketing and Marketing teams to build world-class content, sales tools, and other digital assets — emails, ads, web landing pages, brochures, and technical positioning — that build pipeline and drive bookings
  • Enabling our sales teams with product trainings and sales enablement materials

Requirements

  • 7-10 years of experience in manufacturing/supply chain technology, sales, and/or product marketing roles, ideally including technical or platform products
  • B.S. in engineering or B.A. in business, marketing, or other relevant field
  • An AI-driven mindset — you’re comfortable thinking about how AI can enhance the applications and solutions we deliver to customers, and you can translate that thinking into product positioning and go-to-market strategy
  • Proven experience marketing SaaS products or software applications — you understand platform-based business models, release cycles, and how to position software value to both technical and business buyers
  • Direct experience with manufacturing and/or supply chain technology systems (e.g., ERP, MES, PLM, procurement/sourcing platforms, or similar systems) — you understand how these systems fit into a customer’s broader technology stack and workflow
  • Hands-on manufacturing experience or a strong working knowledge of manufacturing processes (e.g., CNC machining, injection molding, sheet metal, 3D printing) and how they map to engineering and sourcing decisions
  • You are a strategic thinker, able to translate complex technical capability into clear, focused messaging and actions
  • You are an excellent writer, comfortable developing blogs, brochures, and landing page copy
  • You are highly organized and a strong project manager, able to keep multiple stakeholders — Product, Engineering, Sales, and Marketing — on track toward a launch deadline
  • Comfortable working in a matrix-driven model across a company integrating two organizations and scaling a platform in real time

Preferred

  • 7-10 years of experience in manufacturing/supply chain technology, sales, and/or product marketing roles, ideally including technical or platform products
  • B.S. in engineering or B.A. in business, marketing, or other relevant field
  • An AI-driven mindset — you’re comfortable thinking about how AI can enhance the applications and solutions we deliver to customers, and you can translate that thinking into product positioning and go-to-market strategy
  • Proven experience marketing SaaS products or software applications — you understand platform-based business models, release cycles, and how to position software value to both technical and business buyers
  • Direct experience with manufacturing and/or supply chain technology systems (e.g., ERP, MES, PLM, procurement/sourcing platforms, or similar systems) — you understand how these systems fit into a customer’s broader technology stack and workflow
  • Hands-on manufacturing experience or a strong working knowledge of manufacturing processes (e.g., CNC machining, injection molding, sheet metal, 3D printing) and how they map to engineering and sourcing decisions
  • You are a strategic thinker, able to translate complex technical capability into clear, focused messaging and actions
  • You are an excellent writer, comfortable developing blogs, brochures, and landing page copy
  • You are highly organized and a strong project manager, able to keep multiple stakeholders — Product, Engineering, Sales, and Marketing — on track toward a launch deadline
  • Comfortable working in a matrix-driven model across a company integrating two organizations and scaling a platform in real time
Fictiv logo

Fictiv

3.7 Glassdoor

Fictiv is a global manufacturing and supply chain company that enables organizations to scale globally without the typical barriers of cost, complexity, and risk. By leveraging Fictiv’s four global manufacturing centers in India, Mexico, China, and the U.S., companies can access high-quality production, optimize supply chain logistics, and mitigate supply chain risk—ensuring they can move from prototype to full-scale manufacturing with speed and confidence. To date, Fictiv has delivered more than 35M commercial and prototype parts for early-stage companies and large enterprises alike, helping them innovate faster, free up precious resources, and drive profitable growth.

Founded in 2013
USA
408 employees (35 in marketing)
66% recommend to a friend
83% CEO approval

Salaries

Posted range

$175K/yr – $190K/yr

Taken straight from the job posting.

The middle of this range ($183K) is 14% above the median base salary for Senior Product Marketing Manager roles in the United States ($161K).

Senior Product Marketing Manager median pay in the United States

$161K/yr

Most pay falls between $135K and $179K. Based on 210 salaries.

See all Fictiv salaries

Funding

Total Funding
$192.6M
Last Raise
$100M
Series E, 4 years ago

Funding History

  • May 2022
    Series E • $100M
  • Feb 2021
    Series D • $35M
  • Mar 2019
    Series C • $33M

Traffic Signals

Monthly Visitors
165.2K
Monthly Google Ads Budget
$220.1K
Traffic Source Mix
Search
53.9%
Direct
37.1%
Referral
6.5%
Social
1.4%
Paid
1%

Headcount Trend

Current headcount: ~409