Product Marketing Manager - Onsite in San Francisco

Responsibilities

• Roll out Spot AI’s refreshed positioning and messaging, and translate it into a sharp story for each industry we serve
• Identify the winning subsegments in manufacturing, retail, and construction, and refine our Ideal Customer Profiles (ICPs) around them
• Help define the category of AI for physical operations, starting with manufacturing
• Arm sales to win deals.
• Build and roll out gold standard sales decks and demos alongside sales, product, and our CEO
• Partner with sales to create case studies, interactive demos, one-pagers, and ROI tools that move deals forward
• Train the team on new ways to talk about value, so insights become wins in live conversations
• Connect the story to revenue.
• Study pipeline and deal data to learn which messages convert, then double down on what works
• Work hands-on with a small group of premium partners who bring us enterprise and Fortune 500 customers, co-creating the stories they take to market

Requirements

• Have owned positioning, messaging, or go-to-market work in a B2B company, with clear examples of what you built and how it performed
• Learn complex products fast and can explain how they turn into revenue for the customer and for us
• Write for buyers, not internal audiences, and think in customer problems rather than product features
• Use data from pipeline, deals, and customer conversations to sharpen your messaging
• Operate well in ambiguity and make good calls with incomplete information
• Use AI to meaningfully speed up your research, content, and analysis
• Have worked at a vertical company (one built for a specific industry) or marketed to manufacturing, retail, or construction buyers
• Have an MBA, especially if you spent time in a commercial role like sales, marketing, or product before business school
• Have helped build a category where the playbook was still being written

Preferred

• Have worked at a vertical company (one built for a specific industry) or marketed to manufacturing, retail, or construction buyers
• Have an MBA, especially if you spent time in a commercial role like sales, marketing, or product before business school
• Have helped build a category where the playbook was still being written