Product Marketing Manager

Responsibilities

• Serve as the primary marketing contact for assigned business lines, partnering with product owners to understand goals, priorities, portfolio performance, and growth opportunities.
• Own and continuously improve Marketing’s Business Partner Model, including the frameworks, standards, tools, and operating rhythms used to manage stakeholder relationships across the department.
• Guide and support marketing team members who own assigned stakeholder relationships to support consistent communication and service standards.
• Maintain a holistic view of stakeholder priorities across business lines to identify cross-functional opportunities, redundancies, dependencies, and enterprise-level marketing needs.
• Develop stakeholder engagement processes that improve visibility, alignment, prioritization, and communication between marketing and business partners.
• Translate business needs into clear marketing direction, developing structured business briefs that define objectives, audiences, value propositions, key messaging, and success metrics.
• Manage the oversight and delivery of cross-functional marketing projects, ensuring initiatives are completed on time and on budget, and reporting status and results to line-of-business stakeholders.
• Develop annual and quarterly product marketing plans grounded in member segmentation and portfolio performance insights.
• Define product positioning, value propositions, and messaging direction that clearly convey the value of OnPoint’s offerings and motivate members and prospects to act.
• Lead end-to-end go-to-market strategy for assigned product launches and key initiatives, from concept through launch and post-launch optimization, ensuring alignment with brand standards and organizational goals.

Requirements

• Bachelor’s degree in Marketing, Business, Finance, Analytics, or related field, or equivalent experience
• 5 years of experience in product marketing, performance marketing, business partnership, or related roles
• Experience developing go-to-market strategies, marketing plans, and product positioning
• Experience building and managing cross-functional stakeholder relationships and translating business needs into marketing direction
• Experience using data and performance insights to inform marketing decisions
• Experience working with CRM and marketing automation platforms
• Familiarity with financial services, compliance considerations, or another regulated industry

Preferred

• Experience in financial services, credit unions, or regulated industries
• Experience establishing or leading a business partner or stakeholder engagement model
• Familiarity with BI tools, attribution, performance measurement frameworks, and product analytics
• Experience with core banking systems and member-level or portfolio performance data
• MBA or advanced product marketing, strategy, or analytics certification
• Proven experience presenting to senior leadership and aligning cross-functional stakeholders

Benefits

• OnPoint employees are rewarded, acknowledged and appreciated! We take care of our Members, and OnPoint takes care of us by offering employees a generous vacation package, incentives, competitive hourly pay, 100% - paid employee medical, dental and vision premiums, Tri-Met / parking passes, 401k matching, tuition reimbursement and more!
• At OnPoint, we believe a workplace that reflects the richness of the world fosters a welcoming and empowering environment for everyone. We're committed to equity and inclusion, and consider all qualified applicants embracing every race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and your unique background.
• We encourage you to apply if you're passionate about this opportunity and have the core qualifications. Your unique experiences and skills are what make you a strong candidate. Don’t let imposter syndrome hold you back! Our recruitment process is designed to be inclusive and accessible to all. If you need any accommodation(s) during the application or interview stage, please let us know. We're dedicated to providing what's necessary to ensure a fair and inclusive experience.