Senior Technical Product Marketing Manager, Edge (SMM194)
Defense Unicorns
USA (Remote)
$142K/yr - $230K/yrIn-houseFull-timeSenior level7+ years exp.
2 hrs ago
Product Marketing Manager - Onboarding
San Francisco, CA (Hybrid)
$161K/yr – $200K/yrMid Level5+ years expFull time
Posted 1 day ago
Job Summary
Own onboarding messaging and GTM strategy across Plaid products, validate product-market fit with customer insight and data, and collaborate to launch and scale offerings while advocating for customer needs to influence roadmaps.
- Lead onboarding narrative and GTM programs
- Work with Product, Marketing, and cross-functional teams to drive adoption
Job Description
Responsibilities
- Lead onboarding positioning and messaging across products, ensuring a unified narrative.
- Identify and validate product-market fit through customer insight, data, and experimentation.
- Partner cross-functionally with Product and Marketing to launch and scale products.
- Influence roadmap decisions by advocating for customer needs and market signals.
Requirements
- 5+ years in Product Marketing, preferably in fintech or b2b technology.
- Proven track record influencing Product and cross-functional stakeholders.
- Strong analytical rigor – comfort using funnel metrics to drive strategy.
Benefits
- Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k).
Plaid
3.9 Glassdoor
Plaid is a data network that powers the tools millions of people rely on to live a healthier financial life. Plaid works with thousands of companies like Venmo, SoFi, and Betterment, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers more than 12,000 financial institutions across the US, Canada, UK and Europe. Headquartered in San Francisco, the company was founded in 2013 by Zach Perret and William Hockey.
Founded in 2013
San Francisco, California, USA
1.2K employees (103 in marketing)
75% recommend to a friend
76% CEO approval
Salaries
Posted range
$161K/yr – $200K/yr
Taken straight from the job posting.
The middle of this range ($181K) is 52% above the median base salary for Product Marketing Manager roles in the United States ($119K).
Product Marketing Manager median pay in the United States
$120K/yrMost earn $101K to $145K. Based on 448 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
64 (5% of company)
Median Career Experience
11 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
4
People
Marketing Leadership
Anahita Walia
Product Marketing Manager, Industry
At the company for 1 year 3 months
Tiffany Ha
Product Marketing Manager - Fraud
At the company for 1 year 5 months
Andre Moore
Marketing Program Manager
At the company for 1 year 6 months
Matt Bonfiglio
Partner Marketing Manager
At the company for 1 year 7 months
Funding
Total Funding
$1.3B
Last Raise
$575M
Secondary Market, 18 days ago
Funding History
- Feb 2026Secondary Market
- Apr 2025Secondary Market
- Apr 2025Series Unknown • $575M
Traffic Signals
Monthly Visitors
19.2M
Monthly Google Ads Budget
$809.9K
Traffic Source Mix
Search
11.1%
Direct
40.8%
Referral
46.5%
Social
0.3%
Paid
1.1%
Headcount Trend
Current headcount: ~1.2K
Recent News
Links
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