Plaid logo

Plaid

Brand

3.9

Company overview

Plaid is a data network that powers the tools millions of people rely on to live a healthier financial life. Plaid works with thousands of companies like Venmo, SoFi, and Betterment, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers more than 12,000 financial institutions across the US, Canada, UK and Europe. Headquartered in San Francisco, the company was founded in 2013 by Zach Perret and William Hockey.
Founded in 2013
San Francisco, California, USA
1.2K employees (103 in marketing)
plaid.com
75% recommend to a friend
69% positive business outlook

Salaries

Typical salary range

$173,400 – $249,300

/ yr

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People

Marketing leadership

Anahita Walia
Anahita Walia
Product Marketing Manager, Industry
At the company for 1 year 1 month
Tiffany Ha
Tiffany Ha
Product Marketing Manager - Fraud
At the company for 1 year 3 months
Andre Moore
Andre Moore
Marketing Program Manager
At the company for 1 year 4 months
Matt Bonfiglio
Matt Bonfiglio
Partner Marketing Manager
At the company for 1 year 5 months

Hiring activity

Open marketing jobs over time

24 open now

Headcount trend

Company growth over the last 12 months

Headcount +14.9% year over year

Funding

Total funding

$1.3B

Last raise

Secondary Market, 18 days ago

Funding history

Feb 2026

Secondary Market Plaid

Apr 2025

Secondary Market Plaid

Apr 2025

Venture Round Plaid · $575M

Aug 2021

Series D Plaid

Apr 2021

Series D Plaid · $425M

Dec 2018

Series C Plaid · $250M

Audience

Monthly website visitors
19.2M
Month over month+0.1%
Quarter over quarter+6.2%
Top sourceReferral (46.5%)
Ad budget per month$809.9K
Average search rank49.5
Traffic source mix
Referral
46.5%
Direct
40.8%
Search
11.1%
Paid referral
1.1%
Social
0.3%

LinkedIn followers

Follower count and growth

Total followers

235.5K

12-mo growth

+20.2%

Monthly growth

+1.7%

News

Links

plaid.comLinkedInCrunchbaseX (Twitter)
Glassdoor