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Plaid

Brand

3.9
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Plaid is a data network that powers the tools millions of people rely on to live a healthier financial life. Plaid works with thousands of companies like Venmo, SoFi, and Betterment, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers more than 12,000 financial institutions across the US, Canada, UK and Europe. Headquartered in San Francisco, the company was founded in 2013 by Zach Perret and William Hockey.
Founded in 2013
San Francisco, California, USA
1.2K employees (103 in marketing)
plaid.com
75% recommend to a friend
69% positive business outlook

People

Marketing leadership

Anahita Walia
Anahita Walia
Product Marketing Manager, Industry
At the company for 1 year 2 months
Tiffany Ha
Tiffany Ha
Product Marketing Manager - Fraud
At the company for 1 year 4 months
Andre Moore
Andre Moore
Marketing Program Manager
At the company for 1 year 5 months
Matt Bonfiglio
Matt Bonfiglio
Partner Marketing Manager
At the company for 1 year 6 months

Hiring activity

Open marketing jobs over time

26 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$1.3B

Last raise

Secondary Market, 18 days ago

Funding history

Feb 2026

Secondary Market Plaid

Apr 2025

Secondary Market Plaid

Apr 2025

Venture Round Plaid · $575M

Aug 2021

Series D Plaid

Apr 2021

Series D Plaid · $425M

Dec 2018

Audience

Monthly website visitors
19.2M
Month over month+0.1%
Quarter over quarter+6.2%
Top sourceReferral (46.5%)
Ad budget per month$809.9K
Average search rank49.5
Traffic source mix
Referral
46.5%
Direct
40.8%

News

FICO and Plaid launch a new credit score powered by real-time cash flow data
Nov 20, 2025 • Fast Company
FICO and Plaid Add Cash Flow Data to Credit Scores
Nov 20, 2025 • PYMNTS.com
FICO Partners with Plaid to Launch Next-Generation Cash Flow UltraFICO® Score
Nov 20, 2025 • Business Wire

Links

plaid.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +14.9% year over year

Series C Plaid · $250M

Search
11.1%
Paid referral
1.1%
Social
0.3%

LinkedIn followers

Follower count and growth

Total followers

235.5K

12-mo growth

+20.2%

Monthly growth

+1.7%

Salaries

Typical salary range

$173,400 – $249,300

/ yr

Median base

$139,000

Median total

$139,000

Median experience

6.5 years

Submissions

9

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Plaid insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2013
Headquarters
San Francisco, California
Employees
501-1000
14.9% growth last 12mo
Marketing team
103
8% of company
35 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Secondary / later stage · Growing 14.9% last 12 months · More mature · Recently funded
Trend
2021-06-28 -> 2025-12-08
Headcount (12 months)
+14.9%
Last funding round
1 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
19.2M
Month over month+0.1%
Quarter over quarter+6.2%
Top sourceReferral (46.5%)
Traffic source mix
Referral
46.5%
Direct
40.8%
Search

Competitors and search

Shows competitors and key search metrics in one view.

Main result
51 competitor sites
Search traffic: 107.9K organic clicks / 18.7K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+6,456
Ad budget per month
$809.9K
Average search rank
49.5
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
8.1 / 5
32 reviews saved
Reviews month over month
—
Reviews quarter over quarter
0%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
3 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

103
8% of the company • 35 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 103.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.9 / 5
Work-life balance
4 / 5
Culture
4 / 5
Diversity & inclusion
3.9 / 5
Recommend to a friend
75%
Positive business outlook
69%

Funding

Shows saved funding data.

Total funding
$1.3B
Last raise
Secondary Market
18 days ago
Funding details
Amount raised
$1.3B
Last round
Secondary Market
Last fundraise
18 days ago

News

Shows saved company news.

FICO and Plaid launch a new credit score powered by real-time cash flow data
Nov 20, 2025 • Fast Company
FICO and Plaid Add Cash Flow Data to Credit Scores
Nov 20, 2025 • PYMNTS.com
FICO Partners with Plaid to Launch Next-Generation Cash Flow UltraFICO® Score
Nov 20, 2025 • Business Wire
11.1%
Paid referral
1.1%
Social
0.3%

Total followers

235.5K

12-mo growth

+20.2%

Monthly growth

+1.7%

2023-07-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Senior Developer Relations Engineer - Customer Growth and Experience

Open positions26 open marketing positions

Plaid logo

Product Marketing Manager - Payments

Plaid

San Francisco, CA (Hybrid)

$161K/yr - $200K/yrIn-houseFull-timeMid level6+ years exp.
3 days ago
Plaid logo

GTM Compliance Analyst

Plaid

San Francisco, CA (Hybrid)

$115K/yr - $180K/yrIn-houseFull-time
6 days ago
Plaid logo

Brand Marketing Program Manager

Plaid

San Francisco, CA (Hybrid)

$152K/yr - $190K/yrIn-houseFull-timeMid level
3 weeks ago
Plaid logo

Content Producer

Plaid

San Francisco, CA (Hybrid)

$148K/yr - $190K/yrIn-houseFull-timeSenior level8+ years exp.
4 weeks ago
Plaid logo

GTM Strategic Finance

Plaid

New York City, NY (Hybrid)

$162K/yr - $202K/yrIn-houseFull-time
1 month ago
Plaid logo

Senior Product Manager, Growth

Plaid

New York City, NY (On-site)

$191K/yr - $263K/yrIn-houseFull-time
1 month ago
View all 26 jobs