Product Marketing Manager

Responsibilities

• Brand Strategy & Product Innovation
• Support the development and execution of product pipeline strategies in partnership with Brand Leadership, Sales Channel leads, and Product Development, leveraging marketplace trends, consumer insights, competitive intelligence, and creator feedback.
• Identify and evaluate subcategory and product opportunities to support growth objectives, including assessing global sales potential, assortment needs, shade ranges, product features, and consumer benefits.
• Support franchise and subcategory strategies to strengthen hero products, optimize global assortments, and drive long-term category growth.
• Partner with cross-functional teams to develop and maintain global product assortments, ensuring alignment with brand positioning, consumer needs, and commercial objectives.
• Product Marketing & Launch Execution
• Lead the development of comprehensive product launch briefs in collaboration with Product Development, Copy, and Creative teams, defining product positioning, key differentiators, features and benefits, pricing across global markets, and launch asset requirements.
• Communicate product launch strategies, priorities, and deliverables across cross-functional teams to ensure alignment and executional excellence.
• Brief internal Creative teams and external agencies on marketing and campaign needs, overseeing the development and timely delivery of global assets across digital, retail, and wholesale channels.
• Partner with Visual Merchandising and Creative teams to translate product positioning, launch strategies, and key messaging into compelling in-store experiences.

Requirements

• Bachelor's degree required; MBA a plus.
• 2–3 years of experience in brand management or product marketing required, preferably within the beauty or consumer products industry.
• Strong understanding of beauty industry trends, consumer behavior, competitive landscape, and retail dynamics.
• Strong commercial acumen, with the ability to analyze sales performance, interpret data, and translate insights into actionable business recommendations.
• Demonstrated ability to develop compelling product positioning, consumer-facing messaging, and marketing strategies.
• Excellent project management and organizational skills, with the ability to manage multiple priorities, meet deadlines, and maintain a high standard of execution.
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences and organizational levels.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Strong relationship-building and influencing skills, with the ability to drive alignment and results across cross-functional teams.
• Experience managing or mentoring junior team members preferred.