Product Marketing Manager

Responsibilities

• Lead the design, creation, and successful execution of marketing programs
• Expand your product marketing knowledge base across multiple marketing channels and strategies
• Provide creative solutions
• Collaborate with internal and external partners to meet corporate product marketing business objectives
• Partner with cross-functional departments to identify opportunities for improvement
• Be an expert of product knowledge for the functional area of responsibility. Perform market trends, analysis, product pricing, and promotions. Monitor and evaluate competitive products and marketplace dynamics. Compile and report on product activities and achieving goals and objectives to management.
• Develop, lead, implement, and monitor the progress of comprehensive marketing plans to include measurable metrics, objectives, goals, strategies, tactics, in-depth competitive market analysis, product analysis, and timetables. Implement both long and short-term plans. Monitor results and implement adjustments where appropriate.
• Establish systems, programs, policies, and procedures to develop, plan and implement product launches and new distribution channels.
• Lead the upstream marketing activities as part of a core team member on development projects. Compile user needs through surveys, clinical observation, data collection, and clinical labs. Work cross-functionally as a core team member to fulfill the project development checklist requirements. Develop the marketing plan and be responsible for the business requirements.
• Work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams (Marketing, Sales, Sales Operations, RA/QA, etc.) to develop, execute programs, and drive the product development processes.

Requirements

• Requires 8+ years of directly related experience in the life sciences, healthcare, and/or medical device marketing, with 5 years P&L experience.
• Bachelor’s degree in Marketing/ Business or related field required.
• MBA required.

Preferred

• Familiarity with the medical device market, operating room segment, hospital purchasing processes, and ambulatory surgical facilities is a plus.
• Medical device/technology marketing experience preferred.

Benefits

• comprehensive benefits package