Responsibilities

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
• Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
• Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
• Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
• Drive the adoption of AI-powered marketing, analytics and content strategies to enhance campaign performance, audience targeting, sales enablement and data-driven go-to-market execution while strengthening Versaterm’s position as an innovator in public safety technology.
• Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
• Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
• Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
• Ensure consistent brand representation across all marketing assets, events and customer communications.
• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.