Responsibilities

• Own positioning and messaging: value maps that ladder every capability to a quantified outcome for a named buyer — including our answer to "why not just use ChatGPT?"
• Run go-to-market for new features and capabilities: launch narrative, tiering, and the cross-functional plan across Product, Sales, and Marketing.
• Build sales enablement: pitch narrative, decks, one-pagers, battlecards, objection handling, demo scripts, and a demo video library.
• Create mid-to-bottom-funnel content: solution and use-case pages, demo narratives, case studies, and comparison content.
• Keep our competitive intelligence sharp — vs. generic AI tools, social listening platforms, and direct competitors — and feed it back into messaging.
• Run win/loss, buyer interviews, and usage research that ground the positioning in reality and inform the roadmap.
• Partner directly with the product team as capabilities are developed, so what we build and how we talk about it stay in lockstep.
• Flex into adjacent work where it moves the number: website conversion, demand campaigns alongside Product Growth, events and webinars.

Requirements

• 5+ years in product marketing at a high-growth tech startup, ideally B2B selling to enterprise buyers.
• Experience positioning for senior data, insights, or analytics audiences — rigorous buyers who are skeptical of marketing claims.
• Experience marketing trust: the messaging and proof (security, privacy, credibility) that convinces enterprises to bring proprietary data into a platform.
• A track record with data-heavy B2B platforms — making complex products legible without dumbing them down.
• Shipped converting work you can tie to win-rate, conversion, or influenced pipeline — not just output.
• Hands-on: you produce the assets, not just the strategy behind them.
• A modern PMM: fluent in AI-assisted workflows and automation, with a clear view on what you automate and what you don't.
• High ownership, low ego — take direction well and push back with a clear POV.

Preferred

• Long-cycle, referral-driven enterprise sales motions and multi-stakeholder deals.
• AI / data / research-tech category fluency.
• CPG / consumer-brand familiarity — it's where our buyers live.
• Experience standing up a PMM function from scratch, or operating as a team of one.