Product Marketing Manager

USA

$100K/yr – $131K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own strategic product messaging and pursuit content for complex B2B deals in health care, turning data into compelling, buyer-ready narratives and assets; lead cross-functional pursuit pods and ABM tactics with analytics-backed storytelling.

  • Strategic Messaging: translate product capabilities into market-facing narratives that drive win rates.
  • Pursuit Leadership: own multi-workstream sales campaigns with cross-functional teams to advance opportunities.
  • Analytics-Driven Content: partner with analytics/actuarial to build pre-sale tools and data-backed business cases.

Job Description

Translate complex product capabilities into clear, persuasive, data-driven stories and crisp, high-quality sales collateral that improves conversion rates through each stage of the sales funnel. Tailor product narratives, assets, and channel strategy to resonate with specific buyers and segments. Lead cross-functional teams through high-stakes, fast-moving opportunities. The PMM will work closely with the Sales, Client, Analytics, Product, Solutions Consulting, Consultant Relations, Clinical, and broader Marketing teams to support growth priorities. Data-driven, market-informed foundational messaging and positioning Maintain a strong understanding of the Health Plan and Public Sector landscape, including buyer dynamics, competitor positioning, procurement considerations, and segment-specific proof points. Translate complex product capabilities and impact data into simple, compelling base narratives and pitch decks that resonate with senior decision-makers and buying committees. Tailor Included Health’s core story for public sector audiences, where fiduciary accountability, transparency, peer validation, and defensible financial outcomes are especially important. Tailor Included Health’s core story for health plan audiences, where access, member experience, integration, strategic fit with the plan’s existing model, pricing, and defensible financial outcomes are especially important. Partner with Included Health’s analytics and actuarial teams to develop pre-sale analytics tools and processes that can be used to create compelling, data-driven business cases that generate early interest among target buyers. Strategic Pursuit Leadership
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Included Health

Included Health delivers personalized, all-in-one healthcare to millions of people nationwide. We provide healthcare access, answers, and advocacy through a modern experience designed to treat people better—mind, body, and wallet. It’s all included: - virtual and in-person care- system-wide navigation and care coordination- 24/7 support for every clinical and administrative needsOur members experience better care, better outcomes, more healthy days, and lower overall costs.

Founded in 2020
San Francisco, California, USA
1.7K employees (83 in marketing)