Responsibilities

• Owns positioning and messaging for a defined product area or buying center, serving as the go-to subject matter expert across Sales, Product, and Marketing.
• Leads end-to-end product launches, managing cross-functional execution, stakeholder alignment, and timelines — with the autonomy to adjust course based on data.
• Designs and runs Voice of Customer programs (interviews, Alpha/Beta, multi-method research) and translates findings into actionable product and marketing strategy.
• Drives adoption strategy for a product area, building scalable motions and diagnosing and resolving adoption blockers across the customer journey.
• Influences the product roadmap by surfacing unmet customer needs, new use cases, and emerging market trends through ongoing research and customer engagement.
• Maintains deep competitive expertise; develops and updates competitive positioning and trains the field on how to win against key rivals.
• Ensures messaging alignment across campaigns, launches, and sales enablement materials for a consistent market narrative.
• Collaborates with Product Management, Sales, and Customer Success to capture insights during Alpha and Beta phases and close the loop on customer feedback.
• Contributes to Pricing & Packaging recommendations using market research and customer value data.
• Leads cross-functional projects with minimal supervision, managing priorities and stakeholders across a matrixed organization.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent experience considered.
• 4–6 years of product marketing experience, with at least 2 years owning positioning and go-to-market strategy independently.
• Proven track record of marketing AI-based products, specifically translating complex technical models into accessible, value-driven language for B2B audiences.
• Direct experience working within influencer marketing platforms, creator-led agencies, or tech companies serving the creator ecosystem.
• Proven ability to develop clear, differentiated messaging that translates complex product capabilities into compelling customer value.
• Experience leading product launches end-to-end across cross-functional teams.
• Strong research and analytical skills — comfortable designing and running VoC studies, interpreting win/loss data, and turning insights into strategy.
• Demonstrated ability to influence stakeholders and drive alignment without direct authority.
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences, including executives, sales teams, and customers.
• Ability to manage multiple priorities and complex projects independently in a fast-paced, matrixed environment.

Preferred

• Experience in B2B SaaS or enterprise software product marketing.
• Experience with Claude skills and agents
• Familiarity with pricing and packaging strategy in a multi-product or multi-SKU environment.
• Experience supporting or contributing to analyst relations (e.g., Gartner, Forrester).
• Exposure to building or improving GTM frameworks and processes from the ground up.
• Experience working across multiple product lines or buying centers simultaneously.

Benefits

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
• Flexible spending accounts and 401(k)
• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.