Product Marketing Manager

Responsibilities

• Establish deep alignment with Product Management to lead product strategy and go-to-market execution, ensuring market relevance, competitiveness, and commercial success
• Shape product-market fit by applying a market-backed lens to roadmap development, translating insights into actionable decisions that enhance differentiation and impact
• Develop clear, benefit-led product narratives that influence external perception and guide internal decision-making across key stakeholders
• Translate complex technical features into compelling messaging frameworks that resonate with customers, partners, and industry stakeholders
• Direct the integration of market intelligence and customer voice into early-stage product development through collaboration with Research and Insights teams, fueling data-driven strategy
• Define high-impact product positioning that articulates unique value propositions, competitive advantages, and a market-informed point of view
• Lead the development of USPs and strategic differentiation strategies informed by market trends, competitor analysis, and customer insight
• Architect co-branding and bundling strategies that leverage partnerships to build value-added go-to-market offerings and ecosystem synergies
• Drive product messaging strategy for global stages such as CES—leading planning, alignment, and execution of messaging across business units and communication channels
• Build and execute a 12-month go-to-market roadmap, integrating across Product, Marketing, and Communications teams to ensure cohesive market execution

Requirements

• BA or BS degree in business, marketing, communications or engineering
• 10+ years of progressive experience in automotive product marketing — with a proven ability to shape strategy, define positioning, and lead successful go-to-market execution
• 5+ years of direct experience launching new products — leveraging deep customer insights, competitive analysis, and cross-functional collaboration in high-tech, market-driven environments
• Exceptional product marketing acumen, a strategic mindset, executional excellence, and a passion for delivering market-driven innovation, with the ability to translate business goals into effective strategies
• Proven ability to influence others; ability to work in a highly matrixed environment. Comfortable interacting with and persuading personnel from executives to entry level—within HARMAN, agencies, and partner organizations to align against a common agenda & priorities
• Capability of connecting abstract, ambiguous, disparate ideas to deepen understanding, create new ideas and reflect on past decisions
• Ability to set priorities, focus energy and resources, establish agreement around intended outcomes/results, and assess and adjust direction in response to a changing environment
• Superior communication, presentation and writing skills; a deep understanding of the business, and consumer needs; capacity to analyze data, distill complex technical concepts into clear and compelling messaging and act on insights
• High proficiency in managing multiple concurrent projects in a matrixed organization as there will be continuous team alignment required in this role
• Solid understanding and aptitude of the following technologies and solutions related to ADAS, Telematics, Cybersecurity, Digital Cockpit solutions, Compute platforms, Cloud solutions and services, Systems of Chip (SoC), Software, Digital Displays, Digital Personal Assistants and Branded Car Audio

Preferred

• Engineering related experience, either in R&D, design, or product management
• Sales / Marketing experience in selling product and or services to an automotive OEM or equivalent

Benefits

• This is a hybrid role with regular onsite presence at the Novi, MI office
• Domestic travel of up to 10% is required
• Successfully complete a background investigation and drug screen as a condition of employment
• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)
• Learning and development opportunities through our award-winning HARMAN University programs
• Wellness benefits designed to support your overall well-being
• Tuition reimbursement support
• Access to the HARMAN campus fitness center and cafeteria, where available
• An inclusive and diverse work environment that supports both your professional and personal development