Senior PLG Digital Growth Manager
Kong
San Francisco, CA (Remote)
$125K/yr - $179K/yrIn-houseFull-timeSenior level7+ years exp.
4 days ago
Product Marketing Manager, Growth
New York City, NY (Hybrid)
$150K/yr – $175K/yrMid Level4+ years expFull time
Posted 3 months ago
Job Summary
Own end-to-end funnel experimentation across acquisition, from concept to live changes, with strong engineering collaboration and measurable CAC impact.
- funnel experimentation ownership across landing, Scan → OTP → checkout, paywall, and onboarding to drive activation and conversion.
- Stand up entirely new acquisition funnels for new channels and product surfaces, from concept to live, in close partnership with engineering.
- Attack known drop-offs like Scan-page → OTP and checkout drop-off, lifting step-by-step conversion across the journey.
- Partner with the paid team to scale spend efficiently while protecting funnel quality as volume grows.
Job Description
Own end-to-end funnel experimentation across acquisition, from concept to live changes, with strong engineering collaboration and measurable CAC impact.
- funnel experimentation ownership across landing, Scan → OTP → checkout, paywall, and onboarding to drive activation and conversion.
- Stand up entirely new acquisition funnels for new channels and product surfaces, from concept to live, in close partnership with engineering.
- Attack known drop-offs like Scan-page → OTP and checkout drop-off, lifting step-by-step conversion across the journey.
- Partner with the paid team to scale spend efficiently while protecting funnel quality as volume grows.
- Embed with product and engineering to ship funnel changes and own experiment and tracking infrastructure (PostHog, server-side GTM, CAPI, S2S).
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Salaries
Posted range
$150K/yr – $175K/yr
Taken straight from the job posting.
Links
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