Product Marketing Manager, Growth at Cloaked | New York City, NY | $150K/yr – $175K/yr

Product Marketing Manager, Growth

New York City, NY (Hybrid)

$150K/yr – $175K/yrMid Level4+ years expFull time

Posted 6 weeks ago

Job Summary

Own end-to-end funnel experimentation across acquisition, from concept to live changes, with strong engineering collaboration and measurable CAC impact.

funnel experimentation ownership across landing, Scan → OTP → checkout, paywall, and onboarding to drive activation and conversion.
Stand up entirely new acquisition funnels for new channels and product surfaces, from concept to live, in close partnership with engineering.
Attack known drop-offs like Scan-page → OTP and checkout drop-off, lifting step-by-step conversion across the journey.
Partner with the paid team to scale spend efficiently while protecting funnel quality as volume grows.

Job Description

Own end-to-end funnel experimentation across acquisition, from concept to live changes, with strong engineering collaboration and measurable CAC impact.

funnel experimentation ownership across landing, Scan → OTP → checkout, paywall, and onboarding to drive activation and conversion.
Stand up entirely new acquisition funnels for new channels and product surfaces, from concept to live, in close partnership with engineering.
Attack known drop-offs like Scan-page → OTP and checkout drop-off, lifting step-by-step conversion across the journey.
Partner with the paid team to scale spend efficiently while protecting funnel quality as volume grows.
Embed with product and engineering to ship funnel changes and own experiment and tracking infrastructure (PostHog, server-side GTM, CAPI, S2S).

Cloaked

Cloaked offers people-first, everyday privacy solutions.We enable people to generate, guard, and reclaim their identity online - all in one place.Create unique, disposable identities that protect your real one. Generate unlimited emails, phone numbers, passwords, and soon, credit cards - for every website, purchase, app, and situationship.Our Data Removal engine finds and helps remove your personal information from data brokers and platforms that expose it. Our Call Guard blocks spam calls, filters unknown numbers, and keeps your real phone private. And with Cloaked Pay, you’ll be able to check out using secure virtual cards without revealing your actual financial details.Cloaked makes privacy effortless. One click to stay connected, protected, and in control.

Founded in 2020

New York, New York, USA

87 employees (14 in marketing)

www.cloaked.com/linkedin