Head of Product Led Growth

Responsibilities

• Own the growth journey from acquisition through activation, lifecycle and conversion.
• Build a clear view of the customer journey; who's converting, where they get stuck, and whether they're reaching real value.
• Run a steady cadence of experiments across acquisition, onboarding, product experience, lifecycle and conversion.
• Partner with Product to turn user insights into a faster path to value.
• Build the measurement and operating rhythm that helps the team learn and decide faster.
• Drive conversion, retention and expansion with Sales, RevOps and Customer Success.
• Shape positioning and messaging based on customer insight, in partnership with Marketing.
• Direct agencies and specialists to move faster, without outsourcing the thinking.

Requirements

• Experience in product growth, PLG, lifecycle marketing or a similar role; and you know growth doesn't stop at signup.
• Hands-on experience designing and running experiments, including with imperfect data and small samples.
• Strong partnership with Product, using customer and product data to drive decisions.
• Comfort operating with high autonomy and limited infrastructure.
• Strong quantitative skills funnels, cohorts, conversion and experiment analysis.
• Familiarity with product analytics, CRM/marketing automation, web analytics and experimentation tools.
• Preferred: product-led, self-service or digital commerce experience. Wire harness/CAD/manufacturing expertise not required.

Preferred

• Product-led, self-service, digital commerce or online buying experience.
• Domain expertise in wire harnesses, CAD or manufacturing is not required; what matters is the ability to learn a technical customer and workflow quickly.

Benefits

• The Company offers a comprehensive benefits package including medical, dental, vision, retirement, paid time off, and other benefits.