Digital Marketing Principal- Digital Upsell & In-Product Growth

Responsibilities

• Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company’s product and service portfolio.
• Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
• Works in a leadership capacity with technology experts on digital product/technology development.
• Leads and contributes to development of product specifications, requirements and implementation.
• May participate in test planning measurement and other analytical functions.
• Provides support through demo instruction, tool development and functional demonstrations.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Perform other duties as assigned.
• Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today.
• Design and ship in-product experiences — insights, nudges, and contextual prompts — that drive awareness and purchase intent without degrading the core product experience.

Requirements

• Minimum Education: Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Minimum Experience: Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
• Knowledge, Skills, and Abilities: Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
• Technical acumen.
• Strong collaboration, communications and analytical skills.

Preferred

• Preferred Qualifications: This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location several times per week.