Responsibilities

• Own and evolve Glance’s positioning in the market (AI Commerce, Agentic Commerce, Discovery-led Commerce)
• Craft clear, differentiated messaging that resonates with enterprise retailers, brands, and platforms
• Translate technical capabilities (AI styling, virtual try-on, agentic feed/chat) into business value
• Develop POVs on industry shifts (discovery > search, content + commerce convergence, AI as interface)
• Lead GTM strategy for new product launches and capabilities (mobile, lockscreen, TV, embed.)
• Partner with Product to define packaging, pricing inputs, and use cases
• Build verticalized messaging (e.g., Fashion, Beauty, Home)
• Create scalable launch playbooks for both direct sales and partner-led distribution
• Build high-impact sales narratives, pitch decks, and storytelling frameworks
• Develop use-case driven materials for enterprise conversations
• Partner closely with BD and Partnerships on:
• Design partner programs
• Platform partnerships (e.g., commerce platforms, affiliate networks)
• Turn early pilots into repeatable, scalable stories
• Partner with Marketing to drive integrated campaigns (events, content, PR, social)
• Own flagship moments (e.g., Shoptalk, major launches)
• Develop executive-level content (POVs, blogs, keynote narratives)
• Position Glance as a category-defining leader in AI commerce
• Deeply understand customer needs across brands, retailers, and partners
• Gather insights from pilots, sales conversations, and market feedback

Requirements

• 8-10+ years in Product Marketing in retail media, commerce technology, adtech, martech, or SaaS
• Experience launching 0→1 or category-defining products
• Strong storytelling ability—you can simplify complex, technical products into clear, compelling narratives
• Deep understanding of retail, eCommerce, or retail media ecosystems
• Proven ability to work cross-functionally across Product, Sales, and Partnerships
• Comfortable operating in ambiguous, fast-moving environments
• Executive presence—you can engage credibly with C-level stakeholders internally and externally

Preferred

• Experience in AI-driven products or personalization platforms
• Background in retail media, affiliate, or commerce ecosystems
• Track record of building Product Marketing from scratch
• Strong POV on where commerce is heading (beyond search and traditional funnels)