Responsibilities

• Develop deep expertise in target markets, customer workflows, applications, and buying behaviors.
• Identify emerging customer needs, industry trends, competitive threats, and growth opportunities.
• Conduct market research, customer interviews, win/loss analysis, and voice-of-customer initiatives.
• Translate market insights into recommendations that influence portfolio direction and investment priorities.
• Partner with Product Management to ensure market opportunities and customer requirements are well understood.
• Develop and maintain market positioning, value propositions, and portfolio narratives.
• Translate complex technical capabilities into customer-focused business value.
• Establish compelling differentiation strategies against competitors.
• Ensure consistency of messaging across product launches, campaigns, digital channels, sales content, and customer engagements.
• Create frameworks that help internal teams communicate portfolio value effectively.

Requirements

• Bachelor's degree in Marketing, Business, Engineering, Science, or related field.
• 10+ years of experience in Product Marketing, Strategic Marketing, Product Management, Business Development, Commercial Strategy, or related roles.
• Demonstrated success launching and growing technology products or solutions.
• Strong experience developing go-to-market and commercialization strategies.
• Experience conducting market analysis, voice-of-customer activities, and competitive assessments.
• Strong communication, influence, and executive presentation skills.
• Ability to lead complex cross-functional initiatives without formal authority.

Preferred

• MBA or advanced degree.
• Experience in test and measurement, instrumentation, RF, communications, semiconductor test, aerospace, defense, sensing, automation, industrial systems, or related technology markets.
• Experience working with global sales organizations and channel partners.
• Experience supporting portfolio strategy and market expansion initiatives.
• Experience presenting to customers, industry groups, or executive leadership teams.