Product Marketing Manager, Freshservice Platform

Responsibilities

• Own product marketing for the Freshservice platform, including positioning, messaging, and major launches.
• Drive content and external-facing assets that communicate Freshworks' point of view on the unified platform and the uniqueness of our approach.
• Develop differentiated messaging that clearly communicates the business value of bringing service and operations together for IT administrators, IT leaders, and enterprise buyers.
• Lead cross-functional launch planning with Product, Marketing, Sales, Customer Success, Enablement, and PR.
• Create sales enablement content including presentations, battlecards, FAQs, demos, and competitive messaging.
• Develop customer-facing assets including web content, blogs, videos, webinars, and campaigns.
• Gather customer insights through interviews, research, and competitive analysis to inform positioning and future platform direction.
• Partner with Demand Generation and Lifecycle Marketing to drive platform awareness, adoption, and customer engagement.
• Stay current on the ITSM and IT operations market and competitive offerings to help shape Freshworks' platform narrative.

Requirements

• 5+ years of Product Marketing experience in B2B SaaS
• Experience marketing ITSM, IT Operations, DevOps, observability, cloud, cybersecurity, or enterprise infrastructure products
• Experience launching complex, multi-product platforms, including AI, machine learning, GenAI, Copilot, agentic AI, or other intelligent software capabilities
• Strong messaging and positioning skills with the ability to simplify complex technical concepts, including AI, for business and technical audiences
• A strong bias toward creatively incorporating AI into product marketing workflows
• Experience leading cross-functional product launches from planning through execution
• Strong partnership with Product Management and Engineering teams
• Experience creating customer-facing content and sales enablement materials
• Customer-first mindset with strong market research and storytelling skills
• Excellent written and verbal communication skills

Preferred

• Experience marketing a multi-product suite or platform, including consolidation or "better together" narratives
• Familiarity with enterprise AI adoption, AI agents, automation, or workflow platforms
• Experience marketing to IT administrators, IT leaders, or enterprise technology buyers

Benefits

• Freshworks offers multiple options for dental, medical, vision, disability and life insurances.
• Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered.
• Freshworks also offers adoption and parental leave benefits.