FERRY INTERNATIONAL LLC logo
FERRY INTERNATIONAL LLC

Product Marketing Manager

Dallas, TX (Hybrid)

$95K/yr – $100K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Build and own the product messaging engine for subscription offerings and drive cross-functional GTM that moves customers from awareness to adoption.

  • Own positioning, audience definitions, and differentiating value across product lines.
  • Lead GTM planning and multi-channel campaigns with product, sales, marketing, and CS alignment.
  • Measure adoption, engagement, and retention to steer ongoing lifecycle messaging and optimization.

Job Description

Responsibilities
  • Own the positioning and messaging strategy for subscription products, clearly defining target audiences, value propositions, and market differentiation.
  • Develop and maintain compelling product narratives that communicate value to both customers and internal teams.
  • Create and manage messaging frameworks, competitive positioning, and customer-facing content.
  • Ensure consistent product communication across all marketing, sales, and customer touchpoints.
  • Partner with cross-functional teams to align messaging and strengthen product understanding throughout the organization.
  • Lead the planning and execution of go-to-market strategies for product launches and enhancements.
  • Develop campaign strategies, launch plans, timelines, and promotional initiatives across multiple channels.
  • Coordinate launch activities across Product, Sales, Marketing, and Customer Success teams.
  • Support event-based marketing initiatives and product activations tied to company events, webinars, and promotions.
  • Create launch materials, campaign briefs, and communication plans that drive awareness and adoption.
Requirements
  • 3–5 years of experience in Product Marketing, Marketing Strategy, Demand Generation, or a related role.
  • Experience developing product positioning, messaging, and go-to-market campaigns.
  • Strong understanding of customer lifecycle marketing and engagement strategies.
  • Experience creating sales enablement materials and supporting sales organizations.
  • Strong analytical skills with experience measuring campaign performance and customer behavior.
  • Proficiency with Microsoft Office Suite, Google Workspace, and project management tools such as Asana.
Preferred
  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
  • Experience with CRM and marketing automation platforms is preferred.
  • Experience in subscription-based businesses, SaaS, coaching, training, or membership organizations is a plus.
Benefits
  • Health Coverage: Medical, vision, and dental insurance starting after 60 days.
  • Retirement Plan: 401K with employer contributions.
  • Generous PTO: 3 weeks of paid time off plus 10 paid holidays.
  • Competitive Compensation: Base salary with performance-based incentives and annual discretionary bonuses.
  • Team Culture: Celebratory lunches, team-building events, and a commitment to fostering strong interpersonal connections.
FERRY INTERNATIONAL LLC logo

FERRY INTERNATIONAL LLC

"Empowering Professionals to Fulfill Their Greatness” – that’s what Ferry International has been doing for both their clients and employees over the last 20 years. We are the leader in real estate coaching, training, and technology, powered by an ever-growing team of passionate and happy individuals of all backgrounds and talents. Ferry Intl. is the brainchild of industry thought-leader Tom Ferry, who has held the title of No. 1 real estate coach for the last 10 consecutive years and is the nationally bestselling author of “Life By Design” and “Mindset, Model, and Marketing.” Our events such as the Success Summit, Roadmap, Marketing Edge, and Sales Edge are some of the most highly-ranked in the industry, attracting tens of thousands of loyal real estate agents every year. All our accolades result from the collaboration and innovation of our team members who we trust and empower to lead bold creative initiatives. We support them so they can support today’s leading real estate professionals, who are better equipped to serve millions of people looking to buy or sell a home. It is a mission of service that keeps on giving.

Founded in 2004
Santa Ana, California, USA
250 employees (21 in marketing)
www.tomferry.com

Salaries

Posted range

$95K/yr – $100K/yr

Taken straight from the job posting.

See all FERRY INTERNATIONAL LLC salaries

Marketing Team

Marketing Team Size
21 (8% of company)

Recent Ads

Traffic Signals

Monthly Visitors
58.4K
Monthly Google Ads Budget
$14.4K
Traffic Source Mix
Search
26.5%
Direct
64.2%
Referral
6.9%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~250