Product Marketing Manager (Threat Intel)
SpyCloud
Austin, TX (Remote)
$115K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
11 hrs ago
Product Marketing Manager
Florham Park, NJ (On-site)
$100K/yr – $110K/yrMid Level3+ years expFull time
Posted 11 hrs ago
Job Summary
Own the end-to-end category strategy for multiple bakery lines, driving market growth through lifecycle management, pricing, launches, and cross-functional execution.
- Lead category strategy and go-to-market execution across multiple products
- Partner with cross-functional teams on launches, pricing, and performance tracking
Job Description
Responsibilities
- Develop and execute category strategies to meet business goals, including market share growth, revenue targets, and profitability for our 5 categories Bread, Brioche, Knots, Pastries and Donuts.
- Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and opportunities in collaboration with Market Analyst and Trade Marketing.
- Manage the product lifecycle, including introductions, updates, and discontinuations. Working with RD, Supply Chain and Logistic.
- Collaborate with the marketing team to create and implement campaigns, promotional materials, and digital content to drive category performance.
- Develop pricing strategies and promotional plans to optimize product sales and margins.
- Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed together with Sales Analyst, Trade Marketing and Sales operations.
- Work with R&D, engineering, and production teams to develop and refine products based on market needs and feedback.
- Lead product launch efforts, including go-to-market strategies, sales enablement materials, and training for the sales team.
- Ensure compliance with regulatory and quality standards for all products.
- Partner with sales, operations, and supply chain teams to ensure product availability and meet customer expectations.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related Bakery field.
- 3-5 years of experience in product/category management, preferably in a manufacturing environment.
- Analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Exceptional communication and interpersonal skills to collaborate with cross-functional teams and external partners.
- Creative Bakery mindset with a business orientation.
Preferred
- Experience in B2B or B2C manufacturing industries is a plus.
- Familiarity with bakery products.
- Ability to work independently in a fast-paced, dynamic environment.
- Spanish language proficiency is a plus, but not required.
Europastry USA
Since our establishment in 1987, Europastry has been the pioneer and devoted to the frozen bakery industry, offering exceptional expertise. Our strategy for creating top-quality products involves blending traditional artisanal techniques with ongoing innovation DNA and industrial capabilities. We operate in 80 countries and have 27 production centers. Five production centers are located in North America, with 14 production lines producing over 1,600 SKUs. By merging our European heritage with our American spirit, we bring our customers the best of both worlds.
Salaries
Posted range
$100K/yr – $110K/yr
Taken straight from the job posting.
The middle of this range ($105K) is 11% below the median base salary for Product Marketing Manager roles in the United States ($118K).
Product Marketing Manager median pay in the United States
Most pay falls between $101K and $145K. Based on 476 salaries.
Marketing Team
Marketing Team Size
8 (3% of company)
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
89.1K
Traffic Source Mix
Search
34.8%
Direct
50.5%
Referral
4.4%
Social
0%
Paid
7.7%
Headcount Trend
Current headcount: ~274
News about Europastry USA
Links
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