Product Marketing Manager, Enterprise

Responsibilities

• Own demand generation for the enterprise ICP - ABM, paid, content syndication, webinars, and the "Bring Cloaked to Work" motion - against the CISO buyer persona, and own the MQL → SQL handoff with sales.
• Build the repeatable enterprise marketing playbook from scratch - messaging, channels, event motion, nurture, and enablement - documented so it scales beyond one person.
• Own the enterprise event calendar end-to-end - security shows (RSA, Infosec, regional CISO summits), booth, speaking, sponsorships, field dinners, and follow-up.
• Run both the performance execution and the brand/credibility layer - thought leadership, case studies, and a vertical brand that keeps Cloaked's non-fear-based voice in the security buying room.
• Partner tightly with sales (battlecards, one-pagers, decks, objection handling) and with enterprise product/engineering (feedback loop, launch support).

Requirements

• 4–5 years in enterprise / B2B marketing combining demand gen and product/brand marketing; security, privacy, HR-tech, or fintech a strong plus.
• A proven zero-to-one builder - you've stood up a marketing motion from scratch, not just operated an established one.
• You've owned an enterprise event program (sponsorship through sourced pipeline) and can quantify the return.
• You've marketed to a technical/security buyer (CISO, IT) and ideally a second economic buyer (HR / benefits).
• Pipeline-literate and tactical: you think in MQL/SQL/opportunity terms, partner tightly with sales, and are hands-on with execution.
• Comfortable being the enterprise marketing function of one inside a small, consumer-heavy team.
• Fluent with AI tooling for drafting, research, and productivity.

Nice to Have

• Bonus: documented a repeatable playbook others could run, or shipped enablement (battlecards, case studies, decks) credited by sales with helping close.
• Bonus tooling: ABM platforms, PostHog / GA4 and a data warehouse for funnel and attribution, familiarity with the security-awareness / identity-protection competitive set, Figma / FigJam, and Customer.io for nurture/lifecycle.
• Existing relationships in the security or benefits buyer community - and being a Cloaked user or having a strong POV on the category - are a plus.

Benefits

• 401K
• Health, Dental, and Vision benefits
• flexible work arrangements and the ability to work remotely as needed
• home office stipend
• new company laptop (and other tech depending on the role)
• 🌴 Competitive PTO: We encourage employees to take a minimum # of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.
• 🤸 Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer.
• 🥗 Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don’t have time to get a home cooked meal going!
• 🧠 Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.