Product Marketing Manager - Emerging Portfolio Growth

Responsibilities

• Research the buyers for each product, including where they overlap with the customers and teams NetApp already serves.
• Build stories that show how each product works alongside NetApp’s broader portfolio and why it matters to NetApp customers.
• Develop sales and marketing assets in line with established launch standards, messaging toolkits, and source materials, including presentations, solution briefs, seller guides, customer stories, and web content.
• Develop messaging for existing customers of acquired products, so continuity is clear during transitions.
• Plan and execute campaign activations end to end: landing pages, email, content offers, and in-product promotion.
• Develop and support webinars, workshops, event presentations, and customer and partner briefings.
• Design and run focused, time-bound sales plays with sales leaders for priority accounts and use cases, with an emphasis on creating pipeline.
• Deliver enablement with the sellers who will use it, and make sure campaign and play responses get followed up.
• Support hyperscaler marketplace and cloud partner programs when strategically needed, including listing content, co-marketing, and co-selling materials.
• Adapt messaging and assets for channel and technology partners.

Requirements

• Education & Experience: Bachelor’s degree with 8+ years in B2B technology marketing, including a significant track record in product marketing and hands-on experience in demand generation or digital marketing.
• Proven Product Marketing: Positioning, messaging, and sales assets you’ve created that sellers actually used.
• Digital Execution: Working knowledge of marketing automation, web publishing, and campaign analytics, enough to launch and read programs with streamlined operations support.
• Sales Partnership: Experience working directly with sales teams to create pipeline.
• Technical Fluency: Comfort with technical products and audiences, ideally in data infrastructure, data platforms, or AI.
• AI Tool Proficiency: An AI-native way of working: you use AI tools to research, draft, analyze, and move faster, and you can show how.

Preferred

• Experience marketing to developers, platform engineering teams, or data and AI leaders.
• Experience with open-source software or data technologies.
• Experience with hyperscaler marketplaces and co-selling with cloud partners.
• Experience bringing acquired or early-stage products to market inside a larger company.