Product Marketing Manager

USA (Remote)

$120K/yr – $140K/yrMid Level4+ years expSalaried Ft

Posted 3 days ago

Job Summary

Own the messaging, content, and enablement for product marketing across launches and cross-functional initiatives, translating insights into compelling value propositions and sales materials. Lead collaboration with Product, Growth, and Marketing to align roadmaps, customer needs, and market differentiation.

  • Own messaging and enablement across product launches
  • Drive cross-functional collaboration with Product, Growth, and Marketing
  • Translate insights into positioning and sales materials

Job Description

Responsibilities

  • Develop and maintain product, solution, and use case positioning and messaging
  • Translate product capabilities and regular product updates into compelling value propositions, business outcomes, and audience-appropriate content and communications for clients and users
  • Develop and maintain solution narratives that connect customer challenges with DataSpring's offerings
  • Contribute to buyer persona development, segmentation, and ideal customer profile refinement
  • Partner with Product Management, Client Partnership, and Growth to understand roadmap priorities, customer needs, and solution differentiation
  • Support the planning and execution of product, solution, and major release launches
  • Support launch activities, including messaging and content development, audience definition and segmentation, enablement planning, readiness coordination, and success metrics
  • Coordinate cross-functional launch activities across Product, Growth, Client Partnership, Growth Marketing, and Marketing Communications
  • Ensure commercial teams are prepared to communicate new capabilities effectively
  • Create and maintain sales presentations, solution overviews, one-pagers, FAQs, battlecards, and objection-handling resources, with up-to-date proof points and market positioning

Requirements

  • Develop product positioning, messaging, and sales enablement materials
  • Product launch or commercialization initiative support
  • Strong written, verbal, and presentation skills
  • Ability to translate complex concepts into simple, compelling business value
  • Cross-collaboration with Product, Growth, Marketing, and Client Partnership teams
  • Strong project management and organizational skills
  • Ability to operate effectively in a fast-paced, evolving environment

Preferred

  • Develop customer-facing commercial content and sales enablement programs
  • Familiarity with regulated healthcare markets and enterprise purchasing processes
  • Experience supporting strategic sales opportunities and RFP responses
  • Owning recurring, cadence-driven communications and operational processes

Benefits

  • medical, dental, and vision coverage
  • a 401(k) with company contributions and matching
  • paid parental leave
  • tuition assistance
  • generous paid time off
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DataSpring

DataSpring powers the industry with accurate, authorized data from providers and payers to create a more connected ecosystem for all. For more than 25 years, the organization has supported the industry with the largest and most complete healthcare data foundation in the U.S. By improving how essential information flows across the system, DataSpring helps healthcare operate more efficiently and deliver better experiences and outcomes for providers, payers, and patients.Learn more at dataspring.com.

Washington, District of Columbia, USA

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

The middle of this range ($130K) is 10% above the median base salary for Product Marketing Manager roles in the United States ($118K).

Product Marketing Manager median pay in the United States

$119K/yr

Most pay falls between $102K and $145K. Based on 471 salaries.

See all DataSpring salaries

Marketing Team

Median Career Experience
14.5 years
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1
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Product Marketing Manager

DataSpring · USA · Remote